From Hype Beast and Hype Radio, I am Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, type that I always get really jealous of.

Now, as you might know, a large part of my business comes from making clothes and making shoes.

Both very large, cumbersome, and complicated things.

They're big, bulky, they come in a lot of sizes, they come in a lot of colors, and overall,

the logistics of them are just a big pain in the ass. Trust me. So I always get really jealous

when someone creates a successful brand that is making a, something

really small, and B, when it basically consists of just one thing.

And that one thing can change and adjust over time, but essentially it is just one thing.

My advice to someone out there trying to figure out what to make with their brand, do that.

Make it small.

Keep it simple.

But I do want to emphasize that does not make it easy.

No, no.

In fact, it probably makes it much harder and much more challenging because now you have to embed all these different stories and concepts into this tiny little object,

and you have to adapt and change constantly without changing its actual form.

This is way easier said than done.

Enter this week's guest.

When a person like this holds such a positive and thoughtful mindset,

it's easy to think he or she

is meant for success. I mean, someone with a worldly perspective deserves the recognition,

right? But what shouldn't be overlooked is the amount of time, effort, and hard work that was

actually put in to bring his creation into a position where it is today. Critics will scoff that, oh, it's just this, or it's only this tiny little thing.

...