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Thrivetime Show | Business School without the BS

Daniel Connell | Celebrating the 2.5X Growth of DCProLVA.com (The Audio, Video & Lighting Service Provider of Choice for Bethel, Life Church, Charlie Kirk, Trump Rallies) + Growing Through the Messy Middle w/ Proven Systems

Thrivetime Show | Business School without the BS

Clay Clark

Business, Entrepreneur, Thrivetime, Businessschool, Smallbusiness, Entrepreneurship

4.81.5K Ratings

🗓️ 19 August 2025

⏱️ 104 minutes

🧾️ Download transcript

Summary

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com

 

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Transcript

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0:00.0

My name is Daniel Connell.

0:01.0

And my company is DC Pro LVA for lighting, video, and audio.

0:05.0

What are at websites.

0:06.0

Real simple for our website, it's DCProLVA.com.

0:10.0

I've started with you.

0:11.0

I've actually looked.

0:12.0

It was two years ago this month.

0:13.0

Gross revenue has grown two and a half times since then in our company.

0:18.0

Beyond that, we are standing at the door right now of another major push. I can

0:24.2

see it. I can see it coming. The pieces are getting into place. So have this conversation with me

0:29.4

again a year from now, and I bet I can say the same thing again that we've grown two and a half

0:33.2

times just between now and then. We can kind of exist in two spaces. A huge client pool of ours is houses of worship, you know, mainly churches. We've worked a lot of big clients in that area, Bethel Church, Elevation Church, Life Church here in Oklahoma, Church of the Highlands out of Alabama. You kind of name it if you're a large church in those areas. We work with them, but I always like to stress when I say that, those are fun to work with. Some of our favorite clients are the smaller churches around, you know, the ones that just want to have a good way to communicate with their congregations. So smaller churches shouldn't hesitate to reach out to us. We also do a lot in the corporate space. We work with Turning Point USA, Charlie Kirk. I know a lot of your listeners probably very familiar with Charlie.

1:11.5

The awesome work he does. We do all the turning point events. We had the honor of providing lighting for 11 of President Trump's stops that he did with Turning Point on the election cycle. Hopefully going to have some more here.

1:23.0

You know, occasionally we get to work with other more unique artists and clients. We've worked with Nitro Circus, which is the guys that do the crazy backflips on the motorcycles. We've worked with SpaceX, Tesla, a lot of big corporate events. So, again, I know a lot of your listeners are people that own corporations run companies. Having events that are presented with excellence, represents your company well, is huge. And that's a lot of what we do is helping other companies with that. It's audio, video lighting, AVL. We made a little joke in our name. My personal background is as a lighting and production designer, so we decided to switch it up and call ourselves an LVA company. We put lighting first where it belongs, instead of the tail end. But we do all that. Pretty much anything we're going to have a live

2:00.9

event where you're going to have an audience, a crowd, a church service, a concert, a corporate event. We specialize in all those types of things. And we're also starting to branch out into TV studio spaces, corporate boardrooms. You know, I can't imagine a bigger failure than when you're in a corporate boardroom and you're trying to communicate with a client and you're having AVL failures. You know, you're not linking up to your Zoom correctly. You don't sound well, you don't

2:00.6

look well. when you're in a corporate boardroom and you're trying to communicate with a client and you're having AVL failures.

2:19.6

You know, you're not linking up to your Zoom correctly.

2:16.2

You don't sound well. You don't look well. Even, you know, right here in my little office, we make sure we have proper lighting, proper microphones. I want to sound good. I want to look good. So we're also starting to help people with that. But I was the technician mindset. So I understood how to do the service work that we do very well. I didn't know how to lead a team doing it.

2:18.1

I didn't know how to structure, you know, our sales team properly to take that load off. And, you know, I found myself just showing up at the office every day and going, what, what hill do I need to climb today? And what that usually meant is that other people got to take control of my time. You know, whether it would be my employees or our customers, they dictated what my days looked like. You know, when I reached out to you guys and started working with you, what I thought, you know, and what I thought I wanted from you guys was a bunch of pre-belt systems that you would hand off to me and go, okay, here's the way you need to do it. What you did and what has been the real secret for me is that you worked on me first.

3:08.1

An example, right here in front of me, if I'm looking at my desk, this is my daily clipboard I carry around. It's got my calendar on one side, my to-do list on the other. Such a simple thing, literally life-changing. This is the first part of my day every day. And what I have found is this has been such an anxiety relief, such a stress relief that allows me to step away from the working in my business and work on my business. Because before I get to that point every day, I can look through and go, no, that's not something I need to do. At the bottom of that to-do list, what you probably couldn't see because I showed pretty fast is I have a delegate section on my

3:41.9

to do list where I will start to write a note for me and go no someone else can do that and I'll put it

3:46.9

in the delegate that pre-planning of my time has made us millions of dollars the major benefit for me is

...

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