Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 27 December 2023

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2645, We discuss various topics related to marketing and technology, including our reaction to a tweet about the risks of using AI-generated content for big brands. We emphasize the importance of having a human in the loop. Furthermore, we delve into the changing landscape of advertising and the rise of performance Max campaigns. We share insights on the agency model and stress the importance of effectively conveying value to clients. Additionally, we explore the significance of building a brand in SEO and discuss how brand queries contribute to organic search traffic. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2) (00:11) Ross Hudgens' post on AI-generated content and reputation risk for big brands (02:01) Importance of fresh and new content for audience engagement (03:13) Moving from AWS to Google Cloud for better data analysis (03:39) Performance Max campaigns and the need for human intervention (05:43) The agency model is dead? (05:57) Performance Max campaigns can drive junk leads without human intervention (07:11) Rise in pushback against management fees in the ad world (08:01) Focus on performance and ROI rather than management fees (09:06) Conveying value to clients to justify pricing (09:39) Percentage of SEO traffic generated by billion-dollar companies from brand names (10:27) Neil shares the percentages of organic search traffic based on revenue size (11:33) The key takeaway is that big corporations get the majority of their organic search traffic from their brand (12:04) Building a brand and using omnichannel marketing is important for SEO success (13:10) Eric introduces a TikTok video where a woman complains about her North Face rain jacket not being waterproof (15:01) The importance of social listening (15:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to start on the reactions for this week, and Neil, you actually get to go first, or would you like me to go first? It's up to you. You get the question.
0:08.0	Okay. So there's actually Ross Hudgens, who's a guy that we both know he had a post here on
0:16.3	Twitter this is one that we get we're basically to react to a lot of this this news
0:20.1	and so actually this one relates to the AI piece that I was just trying to get to.
0:25.7	So scaled AI content carries real reputation risk for big brands.
0:29.7	This is Ross Hudgens.
0:31.0	The juice here is really worth the squeeze. So Sports Illustrated said on November 27th, today an article was published alleging that Sports Illustrated published AI generated articles according to our initial investigation that is not accurate.
0:42.8	Articles were product reviews and were licensed content from external third-party company
0:46.9	and then they're just trying to offload the blame, right?
0:49.0	So I think this is a good place for us to start and we kind of touch upon it a little bit in the last
0:53.7	episode around AI assisted content but I just think that too many people are just saying I talked to a guy
1:01.5	I remember there's an entrepreneur he's like yeah I was paying $15,000 to a content marketing agency and I decided to fire them and you know what you know I'm just paying $50 to an AI to one just cranking articles for me now the other side, this sucks for the content marketing agency
1:14.0	because I have a content marketing agency friend.
1:16.8	They're in trouble right now.
1:17.8	Like they're losing a ton of clients left and right,
1:20.8	and they don't know what to do,
1:21.5	because everyone's switching over to this right?
1:23.0	I think there's a happy medium here.
1:25.0	Obviously both Neil and I have agencies but it's at the end of the day like we just want to say hey
1:29.8	the right thing to do here is to have a human in the loop at the end of the day.
1:36.0	If you don't have a human in the loop, the contents of Salzanata is good and I think everyone
1:40.4	forgets this no matter how smart AI is if you look at
	...

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