Damaging Admissions | Ep 283

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 9 March 2021

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Adding negatives can make a positive. Today, Alex (@AlexHormozi) talks about one of his strongest and most powerful tactics in persuasion that allows you to use integrity, to increase the trust in your prospects, and by owning all of your deficiencies with a single statement.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:46) - Alex tells us the game-changing tactic of the word “BUT” in persuading your clients during a sale & how to do it

(3:55) - The more negatives you can say in the beginning, the more believable your statement is right afterward. You become more truthful that way

(6:25) - Because the damaging admissions, the reviews that are negative, give credence to the things that are positive

(7:27) - If we're warning people that the extreme adverse effects of the result that we're promising in an extreme fashion, then it makes believability of whether or not they're going to achieve it seem assumed

Follow Alex Hormozi’s Socials:

Transcript

Click on a timestamp to play from that location

0:00.0	Most of the nation real quick, if you are a business owner that has a big old business
0:04.0	and wants to get to a much bigger business, going to $50, $100,000 plus we would love to talk to you.
0:09.5	And if you like that, or would like to hear more about it, go to acquisition.com
0:13.0	and you can plan anywhere on the page and talk to one of our team and see if we can help you get there.
0:17.7	Be truthful in the things that you're saying that are negative.
0:21.7	And the more true they are, and the more damaging they are, the more believable the thing that comes after the sentence.
0:30.1	Welcome to the game where we talk about how to get more customers, how to make more
0:32.9	customers, how to keep them longer, and the many failures and lessons we have learned along the way.
0:36.8	I hope you enjoy and subscribe.
0:39.1	What's going on, everyone?
0:40.2	Really pumped to tell you one of my strongest and most powerful tactics in persuasion that allows you to use integrity
0:48.8	to increase the trust in your prospects by owning all of your deficiencies with a single statement.
0:55.0	All right?
0:55.9	So many times, if you're thinking about how you're selling someone, the degree to which they will buy is directly correlated with how much they trust you.
1:04.0	Especially in a B2B scenario where if I said, hey, if every dollar you give me, you'll make 10 back,
1:09.8	if someone truly believed that, that every single person would buy from me, right?
1:14.4	Because there's no logical reason not to.
1:16.2	So underpinning that is whether they believe me or not.
1:19.0	And that could be within the context whether they believe in themselves versus the system versus the world.
1:22.9	There's other sub-beliefs there.
1:24.3	But fundamentally, if those three things are aligned and they truly believe in their core, then they're going to buy.
1:29.5	Which is the same reason that when you have a referral that gets on the phone with you, it's so easy to close them
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Alex Hormozi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Alex Hormozi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.