Daily Drills: best friend-duo behind the crowd-pleasing fashion label Daily Drills. How Mary Ralph and Kennedy reached 1 million in sales their first year, during the pandemic.
Get Real with Caroline Hobby
Nashville Podcast Network
4.7 • 1.1K Ratings
🗓️ 7 December 2021
⏱️ 81 minutes
🧾️ Download transcript
Summary
Daily Drills is the new lifestyle destination for transitional pieces that effortlessly move you through every moment in style. In 2020, amidst a global pandemic, best friends and entrepreneurial spirits Kennedy Crichlow (Kenn) and Mary Ralph Lawson (Ralph), spotted a niche space in the ever-growing leisure industry. Their mission: simplifying getting dressed and blurring the lines between workout-wear, lounge-wear, business-wear, and everything in between.
Daily Drill was built with mottos like, “Say YES often, but say not enough to make your yes’s count,” “Happy DOES,” and “Data is great, but so are your Instincts,” in mind. What started in Mary Ralph’s apartment has now evolved into a fashion label that has never had to pay influencers to promote, organically got featured in US Weekly, hit 1M in sales within their first year, and now has an HQ and team out of Los Angeles.
We cover so many important topics like:
• How to be best friends and business partners
• How to say yes more often (but say no enough to make your yes count)
• Know your FedEx worker’s name and be a good f*cking person
• How to create a company culture infused with the positivity that translates into your community
• How faith plays a significant role in Mary Ralph and Kennedy’s journey growing Daily Drills
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Transcript
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| 0:53.4 | season 2 of Parenting is a Joke starting September 19th on the iHeart radio app or wherever you get |
| 0:59.9 | your podcast. What's up? This is Big Lone. Check out my podcast, It's up to each and every Monday. It's |
| 1:06.1 | up to podcast brings a conversation for supporters and business leaders of the coach. From the podcast, |
| 1:11.8 | business, music and entertainment deals, we have an in-depth dialogue with a level of understanding |
| 1:17.2 | for everyone. It's up to podcast sees through the smoke and mirrors within the industry while |
| 1:21.6 | delivering a perspective that's one of a kind. Live, cry and soak in game with every episode. |
| 1:27.1 | Listen to us up there podcast on the Black Effect Podcast Network or wherever you get your podcast. |
| 1:52.1 | Okay, so I'm really excited because nothing I love more than women who are kicking ass in the |
| 2:09.9 | world who are entrepreneurs who take the bull by the horns and just like run with it and then also |
| 2:17.6 | who are best friends on top of it. I mean, you guys are just crushing and I hate to say this |
| 2:23.3 | it's so cheesy but the girl boss thing. I mean, y'all are killing the game and y'all are 24 and 25. |
| 2:30.5 | I'm talking to the daily drills right now everyone. They are best friends. We have Mary Ralph and Kennedy. |
| 2:37.7 | Y'all are so cool. I mean like you're so cool. You're so pretty. You're so awesome and you |
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