Is it doing it?

Yes.

So, Tropicana, who you may know from such things as orange juice.

They decided they were going to do like this big can. from such things as orange juice.

They decided they were going to do this big campaign,

which I thought was really clever.

It's brilliant.

Really, really clever.

They used not like A-list stars, but like C Listers, Molly Sims, Jerry O'Connell, Gabriel Union,

they had them in this ad campaign where they had like secret hidden refrigerators in garages if it was Jerry O'Connell or like in a closet somewhere

and it would show them sneaking away from their family and all the stress and hallelu of the season to go and sneak a mamosa.

And the campaign is called Take a mamoment.

So, all right, so take a moment and how do you know that I'm not taking a moment right now you don't know right you have no idea what's in here y'all.

You don't know.

Nobody knows.

I mean, I can say it's coffee, but you don't know.

You don't know. You don't know.

And the whole idea was to tell adults,

listen, you have a family to take care of,

and before you can properly care for others,

you need self-care.

Take them a moment, right?

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