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Amazon is throwing its hat into the generative AI ring, but rather than build

AI models entirely by itself, it's recruiting third parties to host

models on AWS. AWS today unveiled Amazon Bedrock, which provides a way to build generative

AI-powered apps via pre-trained models from startups including

AI-21 labs, anthropic and stability AI.

Available in a limited preview, Bedrock also offers access to Titan FMs, a family of models trained in-house

by AWS.

The debut of bedrock was somewhat telegraphed by AWS's recently inked partnerships

with generative AI startups in the past few months, in addition

to its growing investments in the tech required to build generative AI apps. Bedrock is Amazon's most

forceful play yet for the generative AI market

which could be worth close to 110 billion dollars by 2030

...