Cutting A Deal With A Big Brand - Jah Rawlings

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

5 • 2K Ratings

🗓️ 11 December 2021

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is a clip from - From Rucker To Corporate Sponsorships - Episode #199 w/ Jah Rawlings

The intersection of sports, marketing, and commerce has always been “a science” but Jah Rawlings has been able to crack the code! As founder of the Atlanta Entertainment Basketball League and the Finish First Marketing Agency he has an incredible vision. Jah has masterfully brought the worlds of business, entertainment and sports together to benefit thousands of people and business on and off the court. In this episode we discuss:

- The business behind building Live Sporting and Entertainment Platforms.

- Landing a shoe deal without being an athlete.

- How he’s been able to partner with multinational brands in win-win deals (major key here).

- Why Sponsorships don’t exist anymore ; how the bag is in Partnerships.

- What is most important : work ethic, ability to perform, or network.

- The power of introducing brands to OUR CULTURE and the social capital we have the ability to tap into.

- Navigating though building new ventures and the balance with family life.

And so much more!

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Transcript

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0:00.0	What's a family this episode is sponsored by Ebay Authenticity Guarantee with Ebay Authenticity
0:05.2	Guarantee you know you're getting the real deal whether you're looking for a head
0:09.2	turning handbag or a watch that says it all I mean jewelry that makes you look like the
0:14.1	gym or sneakers and streetwear that make every step feel fly I remember wanting the
0:19.4	two tone Rolex it was beautiful Jubilee band I remember seeing it on TV I remember
0:25.5	what seeing it on successful people and what made me fall in love with it was the style the
0:30.7	swagger the elegance of the person wearing it not even the watch it was the vibe of the person
0:36.0	wearing it and I remember when I first got it the feeling was incredible I felt accomplished
0:42.7	these days to know for sure you're getting the real deal you got to go straight to Ebay
0:47.1	when searching just look for the blue check mark it will say Authenticity Guarantee that means
0:52.9	when you buy it you can be confident that it's authenticated by real experts insure your next
0:58.8	purchase is the real deal by visiting Ebay.com for terms that's Ebay.com previously on the social
1:07.2	proof podcast I think what we have built in the city is undeniable you know what I mean and no
1:13.9	I'm super humble about it like ain't nothing moving in the city without basketball and culture without
1:19.3	me I don't care what level you are you know so um brand see that and they want to tap into that
1:25.2	so I think they saw that leverage and they like let's go let's go with him yeah you know versus
1:29.9	trying to disperse it around the whole city got it got it and so you no longer working with Puma
1:34.8	no so I do still work with Puma um as of this year after 2021 our contract will be up and then we
1:41.5	just signed um our new deal with Adidas for ABL. Gotcha. So Adidas is going to be the official
1:49.6	apparel and shoe partner for ABL across all of our properties so they do all the Jersey Jersey
1:56.0	shoes apparel we get yeah we get our own shoe um you know what I'm saying my own shoes on it
2:03.3	I even make it to the NBA bro but I got my own shoe deal you know so that's that's you know
	...

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