Custom Indexing is a Tidal Wave (with Patrick O'Shaughnessy)
The Compound and Friends
Josh Brown
4.7 • 2.2K Ratings
🗓️ 25 December 2020
⏱️ 56 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | This week, sometime in the middle of the night while I was sleeping, the Compound Show podcast |
| 0:09.4 | broke a million lifetime downloads. A million downloads. |
| 0:15.0 | downloads. |
| 0:16.0 | Downloads are the most widely cited stat in the podcast and world. |
| 0:20.0 | They're like, let's say, page views for websites. |
| 0:24.0 | Libson is one of the biggest podcast media hosting platforms in the industry. |
| 0:29.5 | According to Libson, there are now over 850,000 podcasts in existence. |
| 0:37.0 | Over 10% of them, though, have only ever published a single episode. |
| 0:42.1 | So that's what they call the pod fade. So pull those out and you still |
| 0:46.2 | have quite a lot of different podcasts, unlimited choice, all different sorts of things that anyone can be listening to at any given time. |
| 0:57.0 | Most podcasts though never really find their audience. |
| 1:01.0 | And you know even if they keep going you there are a podcast that have done hundreds of episodes that almost nobody listens to and it takes I guess a lot of fortitude to keep going when you're posting something every week and nobody hears it but those do exist as well. |
| 1:17.7 | I want to break down a little bit about what you would call podcasts that matter and the numbers are, I mean this kind of blew |
| 1:26.0 | me away. |
| 1:27.0 | It was way different than what I understand there are power laws in anything to do with media, but I was very, very surprised by this. |
| 1:35.1 | Okay, Lipsen says that if the newest episode of your podcast gets within its first 30 days of release. |
| 1:43.0 | So one episode, right? |
| 1:45.2 | If it gets more than 136 downloads, |
| 1:50.6 | you are in the top 50% of podcasts. |
| 1:54.0 | So all you need is 136 people |
| 1:58.0 | to listen to your podcast and you're in the top half. |
| 2:01.0 | If you get more than 1,100 downloads, you're in the top half. If you get more than 1,100 downloads you are in the top 20% of all |
... |
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