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This is Scientific Americans' 60-second science. I'm Erica Barris. Got a minute?

Exposure to the unusual, the jarring, the culturally shocking may be beneficial for your

cognitive reasoning and your waistline. That's according to a study in the journal's social

cognition. Using events we all have some understanding of, holidays, weddings,

and funerals, researchers ran eight experiments to see how people respond to normative cultural

situations versus culturally disfluent situations. A normative situation would be a bride

wearing white on her wedding day. A disfluent one would be hanging St. Patrick's Day decorations

on Christmas. The first two experiments took place during 4th of July and Labor Day picnics.

For the July 4th party, white plates were randomly mixed into stacks of stars and stripes plates.

On Labor Day, Halloween adorn plates were mixed in with patriotic plates.

Then guests selected food from a buffet line.

The result?

On Labor Day, guests put less food on the Halloween themed than on the patriotic plates.

And on the 4th of July, they put less food on plain white plates than on stars and stripes plates.

In other parts of this study, researchers found that

people who have been exposed to culturally disfluent situations performed better on cognitive

reasoning tests and were less likely to succumb to impulse purchases and food consumption.

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