Company retreats like this are the continuation of a tradition Steve established at Apple early on.

Watching him in action at these brainstorming sessions is an opportunity to observe him at his lucid best as a company builder and motivator.

His opening remarks reveal his faith in high technology and his idealism, an unusual combination

that is part of his uniqueness.

In effect, he is planting the seeds of a new corporate culture.

More important than building a product, we are in the process of architecting a company that will hopefully be

much more incredible. The total will be much more incredible than the sum of its parts.

Hello and welcome to look at the best 30 plus minute apple conversation

you're gonna hear all week long.

I'm your host, Airfon, Eliza.

Joining me today, he can't stop.

He writes Apple books faster than rabbits,

multiply, and he's got another one on the way.

Leander Cany is here.

Also joining us, he has to sit in a small room with Leander Cany all day, so let's all be nice to him. Lewis, Wallace is here.

Nay, it's really great to be here. God bless you, Lou. Somebody's got to do it. I'm glad that it's you.

I think you meant to say, gets to sit in a small room with

Leander King. Isn't that what I said? I think that's what I said isn't it?

Oh yeah I probably miss a herd. Well we have got an absolutely packed show today.

We've got so much stuff in here.

This is gonna be a mega show, of course,

because it is the six year anniversary of Steve Jobs death, and every year I do this now we append on to the end of the show

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