4.9 • 663 Ratings
🗓️ 23 May 2018
⏱️ 52 minutes
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Feeling like your hard earned money is being spent on a vacation where you get the sense that you are welcomed is what every customer expects, especially on vacation. Royal Caribbean’s Crown and Anchor Society is tasked with offering repeat cruisers incentives and recognition for being Loyal to Royal. This week, I’ll provide an overview of what the Crown and Anchor Society is all about, what you get, and how it all works.
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0:00.0 | Welcome to the Royal Caribbean blog podcast, a weekly look into the world of Royal Caribbean cruising. |
0:22.2 | I'm here I was Matt Hodgeburg, and this is episode number 251. |
0:26.0 | Feeling like your hard-earned money is being spent on a vacation where you get the sense that you are welcomed is what every customer expects, especially while on vacation. |
0:33.7 | Royal Caribbean's Crown and Anchor Society is tasked with offering repeat cruisers incentives and recognition for being loyal to Royal. |
0:40.4 | This week, I'll provide an overview of what the Crown and Anchor Society is all about, what you get, and how it all works. |
0:46.2 | Here we go. |
0:51.2 | When I first started with Royal Caribbean, one thing I picked up on very quickly was the importance of the guest experience on board with an emphasis on returning again and again. |
1:00.3 | Customer loyalty is a critical component to any successful business where returning customers are highly valued. |
1:05.5 | After taking a few cruises through Royal Caribbean, I quickly came to realize just how much importance this cruise line places on |
1:11.6 | keeping their guests happy and enticing them to come back for more. The heart of the company's |
1:16.7 | customer relations is the Crown and Anchor Society program, which offers returning cruisers |
1:21.2 | incentivized benefits for their repeat business. It's not just a tiered reward system, but a truly |
1:27.1 | invested part of the cruise |
1:28.3 | line that wants to keep their customers happy and sailing often. It is a way of recognizing and |
1:34.0 | rewarding those that cruise with Royal Caribbean the most, and this week we're going to look at the |
1:38.4 | benefits of sailing with Royal Caribbean again and again. Of course, if you're new to Royal Caribbean, |
1:42.8 | maybe wondering what Crown and a crew society is all about, why you should join and maybe some other questions |
1:47.9 | along the way, and that's what we're going to seek to answer here. So, Royal Caribbean's |
1:51.3 | Crown and Anchor Society is just a really fancy way of saying their customer loyalty program, |
1:55.2 | just like if you flew on an airline a lot, they have different tiers, you know, based on how many miles you do. With Royal Caribbean, |
2:02.0 | the way that their program works is the more you cruise, the more rewards you get. The Crown and |
2:07.1 | Anchor Society is a free customer-alilitary rewards program that Royal Caribbean offers to all of its |
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