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Join Wundery Plus in the Wundery app or on Apple Podcasts. They are everywhere on the feet of your cool Gen Z neighbors your grandma's got a pair too your kids refused to take them off heck you can even spot them on the red carpet

We are talking about Croix these lightweight water-resistant clogs have perforations at the

toe box and a handy strap at the back and a backstory as unique as the people who

wear them. Croix first launched in 2002, but it wasn't until the pandemic hit that they had stratospheric

sales growth, and today we're digging into how the company capitalized on stay-at-home orders and strategic collaborations to transform its product from

dorky to cool.

Croix embraced its status as ugly and became not just trendy, but downright fashionable.

Its devoted fans now range from rappers and fashionistas to big-time NBA stars.

Come as you are to me, it simply means being as comfortable as possible.

And with my Crocks, I'm comfortable.

I'm CeeJ McCullough.

I love Crocks.

I love Crocks.

Crocks.

But unlike other brands that saw their fortunes rise during the pandemic,

only to crash down to Earth a few years later think Peloton or

Zoom. Crocks hasn't seen any dip. In fact, just the opposite.

They're kind of like a weird cousin at the family picnic that you're just like,

ah, why did we invite them? They're here, but we still accept them and love them anyway.

Stay with us as we investigate how this humble footwear managed to

crock the world.

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