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Welcome to The Voice America Talk of business talk all week.

This is Coffee Break with Game Changers, presented by SAP.

The best run business is Run SAP.

Your host and moderator is Bonnie D. Graham.

You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.

Now, here's Bonnie D. Graham.

If you want to run with the game changers, you're in the right place.

Hey, let's kick this off.

If you thought your customers were very demanding in 2012, uh-huh, uh-huh, wake up and smell the coffee. It's 2013. These questions may help you determine if you're ready for them. Number one, pop quiz. Is your sales team skilled in the art and the budding science of social monitoring and sentiment analysis enough to handle the next level of

customer demands? Start thinking about that now. Number two, are you capturing and analyzing what we call

field fresh customer data fast enough, deep enough, well enough to give your sales team a 360 view

they can use to make smarter sales. Very important. Number three,

can you tell the difference between push and pull marketing? And do you know which to use when?

Big key for 2013. And finally, number four, are your CMO and your CIO, you know those C-level guys,

savvy enough to know about CRM to help you lead the way. There are so many questions, and my panel today has the answers.

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