Creating Value Beyond the Event

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 26 April 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, I sit down with Amanda Reese, a former Division I athlete turned elite event strategist, to talk about what really makes an event unforgettable. Amanda shares how she designs experiences around emotion, business value, and long-term impact, always keeping content and community at the core. We talk through her approach to matching the right people with the right room, creating moments that feel personal, and turning events into content machines that keep delivering. She also opens up about staying grounded in chaos, managing shifting expectations, and how her early experiences in sports helped shape her ability to thrive in high-pressure environments.

Transcript

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0:00.0	Welcome to Entrepreneurs of Playbook. I'm David Meltzer here at the Masters and it's like none
0:05.4	other. It never disappoints, unlike the Super Bowl, Pro Bowl, Masters, Kentucky Derby, the Breeders Cup,
0:10.4	the Espies, Oscars, Emmys, it doesn't matter. But what people don't know about these amazing events
0:17.8	are there's people that provide the events around the events. And today it's really
0:23.9	important. That's why I want Amanda Reese to be with me. She's incredible. Of course, everybody knows
0:28.9	basketball, volleyball, superstar. MBA from Tulane, by the way, so she's stolen my heart in
0:34.7	several different ways. But she understands the three aspects of events today.
0:41.2	Amanda Reese, thanks for joining me on the Playbook.
0:43.0	Thank you.
0:43.7	Thank you for having me, David.
0:45.1	You're always a treat to be around.
0:46.5	Well, you're amazing.
0:47.3	You're like the Picasso of events, right?
0:49.6	You're curating these amazing events.
0:51.8	And what I see in the events that you put on is you understand, number one, that the event
0:58.5	attached to the bigger event and the bigger people has a greater access to a total addressable
1:04.9	community.
1:06.0	But beyond the community size, scope, and scale that's available today, most people don't realize
1:11.9	what makes an event a great value to people.
1:17.7	And I've seen your events have three things that other people don't focus in on.
1:22.5	One, experience.
1:24.9	So if you go to an event that's curated by you, people walk out and say that was an amazing experience. So if you go to an event that's curated by you, people walk out and say that was an
	...

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