Creating the Recipe to be the Founder of Your Own Personal Brand, with Chef Adrienne Cheatham
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 31 March 2022
⏱️ 42 minutes
🧾️ Download transcript
Summary
Imagine if being a finalist on the hit TV series Top Chef was just one accomplishment on your long list of accolades. For Chef Adrienne Cheatham, this has become her reality. In today’s episode, Lindsay Pinchuk sits down with Chef Adrienne to discuss how to create a recipe for a successful brand.
Growing up working in the restaurants that her mother managed, Chef Adrienne’s passion for culinary arts began at a young age. Always desiring a career as a chef, Adrienne reluctantly attended college where she studied journalism but catered on the side. After graduating, Chef Adrienne followed her passion and began pursuing a full-time career in the New York City culinary space with the hopes of one day opening a restaurant of her very own. To increase her chances of raising enough capital, Chef Adrienne has focused on expanding her brand awareness by putting together several proofs of concepts where she can showcase both her personality and her culinary ability. Today, she is the Chef-Founder of SundayBest, a pop-up series that illustrates cultural connections through southern-styled cuisine.
Tune into this episode of Dear FoundHer… to learn more about how creating proof of concept, seizing every opportunity, and appreciating the hustle along the way are the keys to manifesting your recipe of success.
Quotes
• “Don't underestimate having a solid resume and putting in the work while also growing your social media.” (12:18-12:25)
• “The only truly American cuisine is Southern food which was created by black people.” (13:47-13:51)
• “I started the pop-up series first so that I could have a better pitch deck to go to investors with. I thought the pop-up would be a good proof of concept.” (16:21-16:30)
• “You have to have a general manager to work with the front of the house to solve any issues, you have to have defined responsibilities and a team that you trust.” (23:18-23:30)
• “Don't waste time overthinking, put something in action like the proof of concept I did by starting the pop-up series.” (36:26-36:36)
• “There's always going to be self-doubt, especially when you're starting something new. Believe in yourself because once you've already put something in action, you've invested your time, energy, and money into it so prove it out.” (37:13-37:29)
Connect with Chef Adrienne Cheatham:
Order Adrienne's book "SundayBest": https://www.penguinrandomhouse.com/books/667534/sunday-best-by-adrienne-cheatham-with-sarah-zorn/
Instagram: http://www.instagram.com/chefAdrienneCheatham
Please don't forget to subscribe, rate and review Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts.
Looking to up your social media game? Join Lindsay for her FREE Social Media Masterclass starting April 25th. Sign up HERE. Want even more resources for your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:09.7 | you burn the men'side oil, you pour your heart and soul into everything that you do. But without a |
| 0:14.7 | doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, |
| 0:20.5 | host of the Dear Founder podcast. I say this |
| 0:23.3 | because I've lived it for over a decade. I started my first company with $500 in my pocket and a |
| 0:29.1 | baby in my belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk |
| 0:36.1 | all things starting, growing, nurturing, and in some |
| 0:39.7 | cases, even selling a business. Together with some of my closest contacts, I'm here to help you find |
| 0:45.1 | your own success, whatever that means to you. The ride as a founder is the ride of your life. |
| 0:50.8 | So come on and join me for another episode that will get you one step closer to |
| 0:54.9 | reaching your own founder goals. Welcome back to another episode of Dear Founder. Before we get |
| 1:01.6 | into today's conversation, I want to let you know about a little something I have going on. |
| 1:06.2 | A lot of you have been DMing me and sending me messages asking me when my next small business |
| 1:10.7 | workshops is going to take place. Well, good news. On April 25th, I'm kicking off a free masterclass |
| 1:16.7 | social media for small business. If you're looking up your social media game when it comes to your |
| 1:21.6 | business, you're absolutely going to want to join me. You'll walk away with a comprehensive idea |
| 1:26.6 | of what to post where, when, |
| 1:28.2 | and how, and how to do it efficiently so that you can focus your time on growing your business. |
| 1:34.3 | You're going to walk away from this seven-day course with actionable steps that you can put |
| 1:40.2 | into place right then and there. Click the link in the show notes for more information and to |
| 1:45.9 | sign up. It's free, so there's no excuse not to. Don't wait because the door is closed soon. |
| 1:52.0 | So I'm really excited for you to meet today's guest, Adrian Cheatham. You may recognize Chef |
... |
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