Creating Sticky Messages: The Power of Brain Glue in Marketing with James I. Bond

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 6 July 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you ready to unlock the power of emotional storytelling for your brand? Today, we're joined by marketing expert and author of Brain Glue, James I. Bond, to explore the incredible impact of emotional selling on marketing and behavior. James's wealth of experience in behavioral management provides fascinating insights into creating messages that resonate with your target audience and influence their actions.Through iconic ad campaigns, political speeches, and humor, we dive into the concept of Brain Glue - a passion box filled with powerful and emotionally engaging messages that can change behavior. James emphasizes the importance of testing and refining these messages to ensure they stick with your intended audience. As we discuss asymmetry in advertising, you'll discover how memorable images and messages can be crafted for your brand, just like the famous "Got Milk?" campaign or the Squatty Potty's success.As entrepreneurs and small business owners, harnessing the power of emotional messaging is essential for brand growth. In this captivating conversation, we explore the intersection of emotional storytelling, data, and neuroscience in marketing to help you create an impactful message for your brand. Don't miss out on this opportunity to learn from the expertise of James I. Bond and elevate your brand with the power of emotional selling.http://BrainGlueBook.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to your brand amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a
0:11.5	difference.
0:12.8	I am so excited to talk to the author of Brainglue,
0:17.9	James Bond.
0:19.7	Fantastic name.
0:20.9	I'm sure you get that a lot.
0:25.0	No, you're the first one this hour. At this hour.
0:27.0	But also a really, really fascinating topic.
0:31.0	I love talking about the motivations behind how people and why people take action and you are a leading expert on behavioral management, a marketing specialist, you've done so many things in your career, so I'd love for
0:46.1	you to share your journey with our audience.
0:48.6	Sure, well for 13 years I rent a behavioral management firm, one of California's leading behavioral management firms.
0:54.9	We worked with the inclusive of American business.
0:56.9	It was just awesome.
0:57.9	I mean, we worked with just, you name it.
0:59.6	You know, Warren Buffett's team brought us in
1:01.5	and brought me in and all that stuff and we had
1:03.4	senior you know big companies like Amgen and Gennett Media and stuff like that so we
1:08.1	had lots of fun with that but my journey started more than 35 years ago.
1:13.4	I'm originally from Montreal.
1:15.4	And Montreal, I have a technical background,
1:17.8	but I built an advertising agency.
	...

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