Creating Something from Nothing: Building a Brand that Stands the Tests of Time with Erin Kleinberg, CEO and founder of Métier and SIDIA

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8 • 543 Ratings

🗓️ 12 September 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Enjoy this video podcast on ⁠Spotify⁠ and ⁠⁠Youtube⁠⁠! Erin Kleinberg is a creative entrepreneur with an innate ability to create from nothing. She started her own clothing line, became co-founder and creative director at The Coveteur, and established and runs the award-winning brand and creative agency Métier. And if that wasn't impressive enough, Erin then went on to start her very own brand, Sidia. Her line of luxury fragrances and body care products is a tribute to her late grandmother, who passed away the same week that Covid shutdowns were announced. She channeled all her grief into creating a brand that not only honored her grandmother but focused on encouraging women to slow down and practice self-care. Having learned that change is the only constant in life, Erin has devoted herself to the sustainable, slow growth of her luxury brand while making sure to have fun in the process. Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Social Media: ⁠@metiercreative⁠ ⁠@sidiathebrand⁠ ⁠@erinkleinberg⁠ Big Ideas: -The importance of cultivating connections, networking, and community -How low moments allow for resiliency and grit -How the ability to create something from nothing translates to entrepreneurship -How the process of building brands is changing Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Project Hail Mary is an extraordinary cinematic experience.
0:03.9	You're a great scientist, Dr. Grace.
0:05.6	The world is counting on you.
0:07.0	Starring Ryan Gosling.
0:08.3	So I met an alien.
0:09.8	Two worlds, one impossible mission.
0:12.3	We're going to save the stars.
0:13.8	Project Hail Mary.
0:14.9	Amaze, amaze, amaze.
0:16.2	See it first March 14th and 15th in Cinemas Everywhere, March 19th.
0:19.9	All right.
0:20.7	I have kind of a complicated scheme I wanted to share with all of you, my most loyal
0:25.6	listeners. I want you to help me spread the word of super women far and wide. And how are we going to
0:32.2	do this? Well, I'm going to do a sweepstakes. So here's how it's going to work. I want you to tell a friend about the podcast. I want that friend to download the podcast, screenshot it and DM it to me. And guess what? I'm going to pick a lucky winner that both of you get something for me. I'm going to give you guys each $250 gift cards so that you can go buy whatever you want on my site and enjoy just for being such loyal listers.
1:02.8	So I'm going to repeat the instructions just in case that was really confusing.
1:07.5	I want you to share this podcast with a friend.
1:10.2	Have that friend send me a screenshot
1:12.3	to my at Rebecca Minkoff in my DM of them downloading the podcast and tagging you so I know
1:18.9	you're the beautiful one that brought them here and I will send two lucky winners so that's
1:24.9	$1,000 of gift cards to you and a friend and a friend and another.
1:29.7	So get sharing, get promoting. Send the women you love this podcast because I make it for women
1:36.9	who need a daily dose of inspiration who need to know that work is hard. It can be rewarding.
	...

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