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Barbell Shrugged

Creating Great Apparel for Functional Fitness Athletes w/ Joe Kudla  — Barbell Shrugged #352

Barbell Shrugged

Doug Larson

Fitness, Health & Fitness, Nutrition

4.72.8K Ratings

🗓️ 3 November 2018

⏱️ 57 minutes

🧾️ Download transcript

Summary

Joe Kudla is an entrepreneur and founder of Vuori Clothing (@vuoriclothing), an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art and a strong visionary spirit.

In this episode, Joe shares the history of Vuori, what it's like to establish a brand in a saturated market, how to establish  a culture that shines through in the product, the process of creating a great experience for male fitness athletes, what's Expansion and growth into brick and mortar facilities, and more.

P.S. There's a Special Shrugged Offer for you: Save 25% OFF your order at vuoriclothing.com with code: SHRUGGED.

Happy Saturday!

- Doug and Anders

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Show notes at:

http://www.shruggedcollective.com/bbs_vuori

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Please support our partners!

@vuori - www.vuoriclothing.com "SHRUGGED25" to save 25% storewide

@halo - gethalosport.com/barbell  "Barbell" to save $100

 

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged



Transcript

Click on a timestamp to play from that location

0:00.0

Shrug family, check your email, check your email Monday, November 5th, 30 days of free coaching.

0:10.0

I'm incredibly excited to launch 30 days of free coaching and email sent to your inbox every single morning on a new subject that is going to change the way you use strength conditioning.

0:27.0

Ever since Barbell Shrug was created over six years ago, they have led for a place of education.

0:33.0

The fact that I am allowed to be a part of this team and use this microphone to influence the world of strength conditioning is unbelievable.

0:42.0

Throughout my training and coaching career, I have always used Barbell Shrug and their resources to further develop my understanding and knowledge of something that I care immensely about.

0:53.0

The athletes that I coach, my own journey as an athlete has been influenced and Barbell Shrug was always just the center of education for many, many of the things that I was looking to have a deeper understanding of.

1:09.0

Now that I'm on the team, I have gone back into the website, scoured through thousands of podcasts, hundreds of articles, tons of technique wads, and will be delivering 30 days of free coaching, which is the best information over the last six years condensed into one email that you'll be receiving every morning for the next 30 days.

1:30.0

The goal of this is to provide a foundation full of understanding of the principles of strength conditioning.

1:37.0

If you do not fully understand counting macros and are looking for an easier way to understand that, if you are looking for ways to better your Olympic lifting, gaining strength, gaining size, increasing your mobility, understanding movement patterns, this email list is for you.

1:57.0

If you're a coach looking for better ways to communicate with your athletes, this email list is for you. Head over to shrugcollective.com, make sure you get signed up for our email list, we'll be launching on November 5th and I will have all of the information coming directly to your inbox every single morning.

2:19.0

Looking forward to this conversation with Joe Kubo, he's the CEO, founder, and creative genius behind VOR Eclothing.

2:26.0

I have been talking about VOR Eclothing for literally the last two years and I'm incredibly lucky that we get to work with them at Barbell Shrug and all of the hosts at the Shrug Collective.

2:38.0

I'm always blown away any time that I take something for granted such as t-shirts, shorts, fitness apparel, things of that nature and really take the deep dive into what makes those things so special.

2:52.0

If you're a coach, you can get a lot of t-shirts and shorts available, but why are some shorts better than the others?

3:02.0

What makes some brands feel right and what makes them perfect for the CrossFit athlete, functional fitness athletes, why do they fit so much better?

3:13.0

There's a ton of research and development that goes into the creative side, finding fabrics, finding threads, there's tons of testing, there are two years ahead of us in understanding where the trends are going and how they can tailor those trends to meeting functional fitness athletes where they're at.

3:32.0

This interview is so killer, Joe is so dialed in, we shot at the VOR E store in insanitas, California.

3:41.0

So make sure you get over to the website, voricloving.com. That's vuricloving.com.

3:48.0

And use coupon code Shrug25 at checkout, you're going to save 25%.

3:54.0

Very excited about this conversation, I think you're going to learn a ton.

3:57.0

If you're like me, you've always just kind of taken fitness apparel for granted as just clothes that you wear to the gym.

4:05.0

And I promise you when you put your first pair on of VOR E shorts, the joggers, the t-shirts, you will know why they're the best in the business.

...

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