Back by Popular Demand, I have another long two-hour episode of the playbook, My Key Note Speech in Pittsburgh at the University of Pittsburgh Institute for the Entrepreneurial Excellence. I get to share my story, talk about using our values to make decisions.

Also, let the audience take part in activity about guaranteeing value to everyone, which is the key to getting deals done.

And don't forget to text me your biggest takeaway from this long episode of the playbook at 949

2982905.

That's right, these long playbooks

they get exhausting, so in the interim

you want to text me to take away or two.

949, 298-905.

This is entrepreneurs the playbook.

There's one great thing about lessons.

No matter what lessons you've learned in your entire life you're going to forget them.

Period. I forget them all the time. I'll sit on stage and talk about

gratitude and forgiveness and things that my mom taught me from the day I was born

but yet I forget them.

So one of my objectives here is to teach you the lessons, but most importantly,

allow you to come away with at least one lesson that you'll I walked away and someone say, oh, what was it about?

Oh, you know, the guy was CEO of Leaste-Thyenburg.

No, no, what was it about?

I spent two hours sitting there and I couldn't say one thing.

So I'm hoping if you have a pen, a pad, a iPhone at least take away

something that resonates with you that hopefully will have a quantitative

value for you. I don't believe in subjective value. The reason I don't believe in subjective value is that everything we do has subjective value.

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