Creating Consistency through Systems in Luxury Real Estate | Luxury Code

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Education, Business

4.7 • 1.1K Ratings

🗓️ 14 July 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it take to generate and manage consistent volume in MEGA high-end luxury real estate? If you ask Mala Sander, she’d say that consistency comes from systems. Mala learned about creating optimized systems during her 20-year career at IBM, but those systems needed some adjusting when she began selling super-lux properties in the Hamptons. This week, Mala shares with me what works and what doesn’t in her market and how you can systematize your success in the high end. You don’t need to be living in the Hamptons to find this stuff useful, so make sure to watch or listen, now.

Transcript

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0:00.0	Hey, welcome back to the luxury code where we decode with the very best agents from around
0:06.9	the world are doing in the high end to continue to dominate even in this market.
0:12.8	Today, we're going to unpack Mollisander, who is a insanely great agent and team leader
0:18.6	out in the Hamptons outside of New York.
0:21.1	Did last year 140 transactions, $225 million in volume, millions of dollars in commissions
0:27.1	as you can imagine in this year, pacing for about $200 million, yes, in high end in 2022.
0:35.4	So Mollis, welcome to the show.
0:37.4	Thank you so much for being here.
0:39.2	I am super excited to be with you, Tom.
0:41.7	Thank you so much.
0:42.7	Yes, well, so we were talking off camera and I think it's important as we try and unpack
0:47.7	some of the things, the lessons, the insights, what marketing and I'm going to do a little
0:51.7	what's hot and what's not to get your perspective there.
0:55.8	Start with sharing with the audience, how long have you been in the business?
0:58.5	What did you do before and why did you go into real estate?
1:02.9	So I've been in business for 21 years.
1:07.2	I was with IBM before that.
1:09.4	I had a 20 year career IBM and they gave one of those golden parachute packages or whatever
1:14.5	they were downsizing all their employees and there was a package that came out and I
1:18.9	said, you know what, I think I'm going to take this package because I had just bought
1:22.9	a house in the Hamptons on the water and I was spending all of my time traveling around
1:28.3	the world, selling, teaching people how to sell small business software and I'm thinking
	...

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