Creating Community Around the Hot Topic: Menopause, with Alessandra Henderson Co-Founder of Elektra Health
Dear FoundHer...
Lindsay Pinchuk
5 • 854 Ratings
🗓️ 29 April 2025
⏱️ 42 minutes
🔗️ Recording | iTunes | RSS
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Summary
If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.
Menopause may be having its moment now, but Alessandra Henderson saw the need and the silence years before anyone else started paying attention. In this episode, she joins Lindsay to talk about building Elektra Health, a virtual care platform focused on closing the menopause care gap with real medical support, trusted information, and community connection. Alessandra shares how her own experience navigating IVF, hormonal shifts, and a frustrating lack of answers led her to create something she wished had existed for her.
What does it look like to start a company around a topic no one wants to talk about? How can you build trust when the audience you’re serving has been ignored for decades? Alessandra breaks down how Elektra started, one email list, one living room event, one conversation at a time, and how that early emphasis on community continues to shape the company’s evolution.
Alessandra also reflects on the decision to step down as CEO, why she knew it was time, and how redefining her role has given her space to focus on what matters most. For anyone navigating perimenopause, building a mission-driven business, or simply looking for a more honest conversation around women’s health, this one will hit home.
Episode Breakdown:
00:00 Why Community Matters for Founders
04:17 Meet Alessandra Henderson
07:00 The Origins of Elektra Health
09:12 Talking About Menopause Before It Was Cool
14:17 How Elektra Built Its First Community
19:24 COVID’s Unexpected Impact on Growth
24:57 Monetizing a Community-Driven Health Platform
27:11 Business Pivots and What They Taught Her
32:54 Stepping Down as CEO
37:17 What’s Next for Alessandra
39:15 Advice for Female Founders
Connect with Alessandra Henderson:
https://www.linkedin.com/in/alessandrahenderson/
https://www.elektrahealth.com/
Tickets for Dear FoundHer... on Tour: https://sopacnow.my.salesforce-sites.com/ticket/#/instances/a0FPa000002eDS1MAM
Join the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
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Transcript
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| 0:01.0 | Hi, guys. It's me, Lindsay Pinchuk, host of Dear Founder. And as many of you know, I believe that your community is everything. |
| 0:09.4 | As a business owner, your community, the one that's surrounding your business, is your greatest asset. |
| 0:16.1 | You can ask them for feedback. They support you, and you know that you can count on them. |
| 0:22.4 | In just a few minutes, you're going to hear me talk to Alessandra Henderson, who built a community surrounding the number |
| 0:27.0 | one hot topic for our age demographic right now. You know it. Menopause. Part of why I love this |
| 0:33.7 | story so much is because it mirrors my own of building a community surrounding pregnancy |
| 0:37.7 | and early parenthood. But as you know, I didn't stop at my first business in building community. |
| 0:43.8 | Why? Because community is everything. So now I'm building this community right here at Deer Fountain |
| 0:50.6 | to support you on your own business journey. And late last year, I launched the |
| 0:55.5 | Deer Fountain Forum to provide you with an official place of support, advice, resources, and |
| 1:00.2 | mentorship just for you. It's all inside without the gatekeeping and without the overwhelm. |
| 1:06.0 | The women inside, they're just like you and me. Women over 40 who are building, growing, and scaling businesses. |
| 1:12.6 | They're navigating the pivots of not only their career, but also their family, their health, and their |
| 1:17.3 | relationships. And now we can do it all together. The best part is that the women inside have more |
| 1:23.9 | experience than you could ever imagine. Each of them are their own wealth of knowledge and |
| 1:28.2 | have their own experiences and connections to share. Use the code Founder at checkout and join us inside |
| 1:34.6 | for just over a dollar a day. It's honestly the best investment that you'll make into your business |
| 1:39.9 | and for yourself this year. The link is in the show notes. I hope to see you inside soon. |
| 1:46.1 | Welcome to Dear Founder, the podcast that pulls back the curtain on what it really takes to |
| 1:52.2 | build and grow a successful business. No gatekeeping, no fluff, just real talk. I'm your host, |
| 1:59.4 | Lindsay Pinchuk, award-winning entrepreneur, founder, and proud |
| 2:03.1 | member of the 1% of female founders who led their company to an acquisition. I bootstrapped my |
... |
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