“We’re the political podcast for people who hate political podcasts,” says Sarah Stewart Holland, Co-Founder and Co-Host of the Pantsuit Politics podcast. She and Beth Silvers felt that there was an independent space for people who found themselves somewhere in between the increasingly divergent polls of the political spectrum. And this emphasis on community is what has made their podcast so successful. Growth isn’t always what matters, but instead, make sure to maintain a reach in which you are always serving your community.

When you serve your community and provide them with value, they will support you in return, including financially. Don’t be afraid to monetize content, even if you’ve offered it for free until now. Learn to recognize what your community actually wants and what is within your capacity to give to save yourself time and stress. There should be a certain amount of ease to working on your project.

To manage stress, even good stress, don’t work too hard to adjust to audiences preferences, especially in an arena as fickle as politics. Keep showing up with purpose and your people will find their way back. Beth recommends therapy because owning a business will bring about issues that you don’t even know you have, and you have to develop specific mental muscles for it. The community you keep around you is equally as important as the community you serve, and will help keep you going when you are overwhelmed.

Quotes

• “Do the things that you do well in your space, and trust that people want to support it.” (35:39-35:44 | Beth)

• “Maintaining that sense of ease has been really critical to us. Know your numbers, yes, but make sure you see the full story around those numbers, instead of always thinking you need to adjust. Sometimes you just have to keep showing up, and eventually your people will show back up with you.” (46:05-46:22 | Beth)

• “There is something magical about a partnership. You’re not in it all by yourself. You can bounce things off each other, and feed off of each other’s energy and have conversations. A good partnership is unbeatable.” (50:04-50:20 | Sarah)

Connect with Sarah Stewart Holland & Beth Silvers:

Instagram | http://www.instagram.com/PantsuitPolitics

Podcast | https://podcasts.apple.com/us/podcast/pantsuit-politics/id1055348656

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.