I'm very, very much excited about this one because we are hosting a brand that I am a huge fan of. I've been, you know, this has been a long time in the making. And I'm quite excited because they recently launched a brand new scent. And so I can't wait to hear about that.

But more so, just about the whole brand itself. So I'm very excited to introduce you guys to the co-founder of Hermetica Paris perfumes. John Maloy, welcome to show John. I'm so honored to host you.

Well, I'm really honored to be here. Thank you, actors. It really is a great privilege to be invited onto your, your podcast. So thank you very much for having me.

Thank you so much for your kind words. I'm really excited to learn all about the brand. And of course you as well, because I know that, you know, launching a perfume and fragrance line that is so successful, so wonderful, such as yours can be quite a tough.

And I see a lot of new brands these days coming out with their own lines. So I'm excited to learn about you guys and where you began. If you could take a minute and walk us down memory lane and really introduce yourself to our audience and where the perfume line began.

Well, I just got to kind of put in a note for I am Irish and I can't speak for hours. So just be careful to your listeners. So this can be if you've got to take some so many fairs or to keep yourself awake. Now is the time to take it.

Let's have a big kettle of coffee in front of you. No, joking aside.

First of all, I'm a co-founder and I shouldn't start without saying it's my wife who is the the the the the better half of the tubas and who is our artistic director and who works and all the perfume creation with with us in the company. So we're a team of people.

How did it all start? How did we create her medical Paris? Well, it's funny. I think earlier on we were chatting. You were talking to me about the white space, the white paper. It must have been maybe seven years ago.

And my daughter came in one day as I was in the you know in the morning time and I had the the the cold water running in the bathroom and she turned it off and she said, Papa, you're wasting one of the world's precious resources. That's water. You need one glass of water in the morning. You don't keep the tap running.

You know me being an Irish person to lovely the sound of fresh cold running water in the bathroom in the mornings fantastic and that kind of dawned me if my seven year old daughter is already educated on what is a precious resource in the world in schooling at that age and what are they going to think or what am I kids going to think of of their parents in 20 years time.

What will their parents have left on the perfect industry? Yes, we built some wonderful perfume brands that are sold in many countries.

And that's a thing. But what have we changed? What have we really made? How we show you know, shook the market. And that's where my wife and I we thought about what could we do really differently to break up and to shake up the market.

The idea with hermetica Paris and what is the idea about hermetica Paris. It was to have a fragrance that was constructed and made in a completely different way to what's available in the industry by respecting the world and by being extremely more conscious.

We call it conscious beauty. Some people call it clean beauty, but the idea is to try and be as conscious as being a sustainable and think of everything down the line.

So we started by having normally in most perfumes you you you you you make your formula and it's an alcohol based perfume and that's what helps it projected what helps the perfume.

You know, we have have a sea of all the way around you and you walk into a room is the alcohol that really helps and it's fantastic.

It's been working years and it works very well. So we said, let's how can we change that how we took a skin care base.

We started a skin care base that has a moisturizer in a pure skin. There's a small bit of SPF. And then we started adding the different ingredients, the most sustainable resource ingredients, not always 100% natural because 100% natural doesn't mean sustainable resource.

So we had to really go out and be careful everything we did from having recycled glass and the packaging, having, you know,

biodegradable ink use on all the paper, everything all the ingredients, the perfume, working the whole way down the supply challenge to make sure what farms they come from where they're harvested, how they're harvested, how they're made, working with what's called green chemistry.

And what is green chemistry is using the byproducts of other industries. So for example, to make the Lydia the valley molecule, we use the we use the the orange wine from the orange juice industry in the morning, that's fermented and cut a long story short, you end up having a Lydia the valley molecule.

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