Being a company, you're always juggling this kind of like fun, vloggy adventure video with Caleb Niles and also pushing out like our products and like saying like, hey, can you buy this?

So that's always the fine line for us, I think, is finding that kind of happy medium between like we need people to purchase these products because we are business and that is how we make money.

But also we want

people to like be entertained and not feel like they're being sold to today on the call in

samir podcast we're in seattle washington with caleb babcock and niles gray calab and niles

run the youtube channel for moment lenses moment is a company that creates camera accessories for mobile

photography and filmmaking. Primarily, they focus on lenses but also have other products

available to support you in creating with your cell phone. Their goal is to encourage and empower

the creative in everyone. And to be honest, they gave us a couple of lenses,

and we have been loving them. While we were in Seattle, we even shot a vlog with them strictly

on an iPhone, and that will be on the Moment YouTube channel, and we'll let you know when you can

check that out. You can see what it looks like when you shoot just with a phone and one of these moment lenses.

It's pretty incredible.

So here's the thing.

When you watch Caleb and Niles on the Moment YouTube channel, you would assume that they are the founders of the company.

And that's because of their authentic excitement for the product and their true connection to their community.

The Moment YouTube channel is an amazing example of how a company can successfully use YouTube

to develop a connection and communicate directly with their audience.

Caleb and Niles are incredibly creative, they're talented filmmakers, and they've built a very

successful YouTube channel for the Moment brand.

If you're interested in utilizing YouTube to market a

product or a company, this podcast is for you. All right, enjoy our conversation with Caleb Babcock,

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