I would love parents, myself included by the way, to walk away from this,

feeling really confident in their understanding of skin health in regards to their children.

So it's that education piece without overwhelming.

And I think that's a real belief of mine and coderies too. We don't have

a ton of different products just for all these different things. Like for us, it's just the absolute

best of the best in each category of changing. We say we're changing everything about changing

in that way. And I think it's really important also not for parents to feel overwhelmed by, you know,

decision paralysis when it comes to everything out there too, being able to cut through the clutter,

cut through the fear-mongering, cut through the greenwashing.

It's critical for parents to feel empowered in that way, too.

Welcome back to the show. This is Dr. Mona, your host, pediatrician, and mom friend. And I love

getting to have the most amazing guests that I know virtually or in person. And the guest today

is someone that I met and have connected with in the past.

Her name is Jess Jacobs. She is the chief executive officer for coterie. Jess joined the company in

2021, just two years after launch and rose to chief brand officer prior to her appointment to CEO in

2024, Girl Power, Jess. Throughout her tenure, she has propelled

coterie into a leading position in the market, challenging the traditional dominance of established

brands and reshaping the industry landscape. And she is a storytelling expert, something I know

personally having done a really empowering event with her for Cotery last year,

which is still something that holds a lot of love in my heart.

She has 15 years of experience building premium brands and crafting inspiring content

for some of the most iconic companies.

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