Creating A Physical Product With No Experience or Investors: How Ratchel Pinlac Bootstrapped Pinsy, Her Multi-Million Dollar Shapewear Brand
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 5 October 2023
⏱️ 35 minutes
🧾️ Download transcript
Summary
Today's guest built a multi-million dollar shapewear based on a need. I'm so excited for you to hear this conversation with the Founder of Pinsy Shapewear, Ratchel Pinlac. Like so many businesses (Powerhouse Women included) Pinsy started as a need that Ratchel had that didn't exist yet. Ratchel isn't a seamstress and didn't know how to create a product or run a business, but she knew she had a great idea to create shapewear that was comfortable, functional and fashionable! In this episode Ratchel shares what her journey has looked like building her business from the ground up without investors. Tune in to hear some of the challenges Ratchel has overcome while building an inventory based business with a team, starting from safety pinning pieces together and packing orders with her family in her living room.
HIGHLIGHTS
04:45 What inspired you to create your first shapewear piece?
09:30 Creating garments that are sustainable and ethical every step of the way.
15:00 What was your strategy to get your brand out there with a limited marketing
18:45 What advice do you have for someone who is bootstrapping their business?
22:15 Did you always know it was going to be a successful business?
25:00 What are some challenges that have come from the business growing so quickly?
32:45 What is a powerhouse moment you are celebrating right now?
RESOURCES + LINKS
Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!
Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need!
FOLLOW
Ratchel: @ratcheljoy
Pinsy: @pinsyshapewear
Powerhouse Women: @powerhouse_women
Lindsey: @llindseyschwartz
Hannah: @hannahmwells
Visit the Powerhouse Women website: powerhousewomen.co
Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Transcript
Click on a timestamp to play from that location
| 0:00.0 | We sold out our lace collection. |
| 0:03.0 | And by selling out, I'm talking about just like 300 units. |
| 0:06.0 | Back then, like, that's all I had on hand. |
| 0:08.0 | Yeah. |
| 0:09.0 | It was 300 units. |
| 0:10.0 | This was supposed to last me an entire year, and it sold out in a weekend. |
| 0:14.0 | I remember we were packing orders in my living room. |
| 0:18.0 | And it took my family and I, I like two weeks to pack 300 orders. |
| 0:24.7 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 0:31.5 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women and together we'll unlock |
| 0:37.1 | the confidence and clarity you |
| 0:39.1 | are looking for to help you get out of your own way and into action around your next big idea. |
| 0:49.4 | Hey, everyone, and welcome back to Powerhouse Women. I get to talk to quite the powerhouse today. And |
| 0:55.8 | it's funny, I'm going to tell you the story, first of all, why I said yes when I saw this |
| 1:00.6 | pitch end up in our inbox? It's the silliest reason. Are you ready? So Rachel's company is called |
| 1:07.2 | Pinsie. And I was like, that was actually my childhood nickname. My grandparents called me |
| 1:13.1 | Lindsay Pinsie because it was the only thing that rhymed with Lindsay. And sometimes you just need |
| 1:17.1 | those little like, Godwinks to be like, yeah, you need to connect with this person. But the more I dug |
| 1:21.8 | into your story and the intention behind your company, the massive success you've had in such a short time, |
| 1:29.6 | I knew that I wanted to share you, your message, your mission with the Powerhouse Women audience. |
| 1:35.3 | So thanks for being here today. |
| 1:37.2 | Thank you so much for having me. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Lindsey Schwartz, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Lindsey Schwartz and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.