Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 12 February 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most businesses sell products… The best businesses create movements! In this episode of The Russell Brunson Show, I’m breaking down what it really takes to build a movement instead of just selling something. If you want to gather a loyal audience, create lasting impact, and turn customers into die-hard fans, this is the episode for you! Key Highlights: The two essential elements every successful movement is built on Why writing a book is the foundation for building a loyal following How hosting an industry event cements your authority and attracts your dream customers The difference between selling a product and leading a movement How ClickFunnels became more than just software—by building a movement of Funnel Hackers Why legacy comes from creating something bigger than yourself Building a movement isn’t just about making more sales… It’s about creating real impact and giving people something to rally behind. If you want to attract a loyal audience, establish long-term authority, and build a brand that lasts, it starts with these two key elements. This episode will show you how to plant your flag, gather your people, and build something that lasts! Let’s do it! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	As a small business owner, my favourite thing about posting a job on LinkedIn is that when I hit send, I clock out and LinkedIn clocks in.
0:07.0	LinkedIn makes it easy to post your job for free. Get qualified candidates and manage them all in one place.
0:12.9	Plus, LinkedIn extends the reach of your job posts by allowing you to share it with your network.
0:17.7	And hiring managers that add a hiring frame to their LinkedIn profiles receive
0:22.0	two times more qualified applicants. Go to LinkedIn.com slash agree to post your job for free.
0:28.1	Terms and conditions apply. This is the Russell Brunson show. What's up everybody? This is Russell.
0:36.9	I am so excited to be hanging out the yesterday. I am actually
0:39.2	less than 24 hours. I'm like 18 hours away from jumping in a plane and flying to Las Vegas,
0:43.9	Nevada for the last ever funnel hacking live. And I've been sitting here all day today.
0:47.9	It's a Saturday, working on my slides, getting things done. And I thought, I want to jump in and do
0:51.1	one more podcast episode before I head out to kind of share two things I've been thinking a lot about.
0:56.3	I think we'll have a big impact on you. And both of them have to do with what are the things you have to do where you have to create what you have to have if you want to build a movement, you know, not just having a product-based business, but having a client-based business, a customer-based business where you are gathering your customers together, you're helping them,
1:14.7	you were serving them, and you're creating an actual movement. When we launched ClickFunnels a decade
1:18.5	ago now, that was the goal, right? The software's called ClickFunnels, the people were called
1:23.4	funnel hackers and the movement, right, is what we created to take all these funnel hackers and help them to grow their businesses to change their lives.
1:30.3	And that was kind of the initial vision, the initial goal, what we were doing here inside.
1:34.3	And so as I was thinking about this with, again, this is the last ever funnel hacking live.
1:37.3	We're going to do our last big event.
1:39.3	We have more tickets sold for this one than any funnel hacking live in the past.
1:42.3	It's going to be insane. It's also the last one, which I'm not sure if I'm going to emotionally be able to handle that. It's going to be
1:47.7	kind of crazy, but that's what's happening. And so we are literally fine out to go to do that. So I was
1:53.2	thinking, while I was preparing and like this event, I actually have 11 presentations I'm doing.
	...

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