Creating a Clean Beauty Brand With Ilia Founder Sasha Plavsic

Gloss Angeles

Kirbie Johnson and Sara Tan

Charlotte Palermino, Halsey, Sara Tan, Kirbie Johnson, Rihanna, Beauty Podcast, Arts, News, Entertainment News, Selena Gomez, Hailey Bieber, Fashion & Beauty, Beauty

4.8 • 679 Ratings

🗓️ 25 February 2020

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sasha Plavsic is the founder of ILIA Beauty, a prestige line of natural and organic beauty products that combine superior color performance and nourishing organics based in Laguna Beach. Before Sasha started the company, she had years of branding experience helping beauty and wellness companies, including Urban Decay and Saje Natural Wellness. So when she discovered that there wasn’t any existing clean beauty products that were not packaged in bamboo, she found herself with a goal in mind (and the experience to back it up): create a tinted lip balm that was luxurious and didn’t contain any nasty ingredients. Fast forward to today and ILIA is one of the leading clean color cosmetics brands out on the market. We’re talking to Sasha about starting her brand as well as Ilia’s latest launch: the Super Serum Skin Tint.

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Transcript

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0:00.0	Hi Sarah. Hi Kirby. Welcome to Los Angeles. Today we have Sasha Plavsick, the founder of Ilya
0:10.6	Beauty, which is a prestige line of natural and organic beauty products that combine superior
0:15.5	color performance and nourishing organics based in Laguna Beach. Before Sasha started the company, she had years of
0:22.3	branding experience helping beauty and wellness companies, including urban decay and sage natural
0:27.6	wellness. So when she discovered that there wasn't any existing clean beauty products that were
0:32.5	not packaged in bamboo, she found herself with a goal in mind and the experience to back it up,
0:37.7	create a tinted lip balm that was luxurious and didn't contain any nasty ingredients.
0:42.7	Fast forward to today and Ilya is one of the leading clean color cosmetic brands out on
0:47.2	the market.
0:48.0	We are so thrilled to have you on the podcast today.
0:51.3	Welcome, Sasha. Woo! So excited to be here.
0:53.2	Thank you. Thank you.
0:54.2	We know that you had to make a bit of a trek up the 405.
0:58.7	We got some lunch at the chateau, so we are all good.
1:02.2	Good.
1:02.6	Good.
1:02.6	Okay, great.
1:03.3	When you read Laguna Beach, I just started singing, let's go back.
1:08.7	The Hillary Duff song for High School.
1:10.6	Yes. I know. P song for high school. Yes.
1:11.2	I know.
1:12.4	Permanently tainted.
	...

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