Create the Change You Seek with Jonah Berger

The Chase Jarvis LIVE Show

Chase Jarvis

Celebrity, Art, Career, Creativity, Money, Entrepreneurship, Self-improvement, Education, Careers, Writing, Interview, Investment, Influencer, Business, Photography

4.8 • 641 Ratings

🗓️ 8 April 2020

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.

Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.

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Transcript

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0:00.0	Hey there, it's Chase. What's up? Of more than 10 years doing this show, the Chase
0:10.0	Live show here on Creative Live, 10 years, one of the topics that has most consumed my thoughts
0:17.0	is change. How do we change ourselves? How do we close the gap? Change the gap,
0:25.2	rather, between where we are and where we want to be. How do we think about that amongst self-acceptance?
0:32.7	And just in general, you know, change, the changing world, the changing seasons, and how do we
0:39.7	affect change?
0:41.6	And so my desk guest today is focused on the topic of change.
0:47.0	He's been on the show before, goes way back, for those of you, OGs listening, to the 2014 season of Chase Jarvis Live,
0:57.2	and specifically from the back of an Uber, where we recorded, I think, 16 or 18 episodes
1:04.9	of this show in a collaboration with Uber when they launched a South by Southwest called Uber Live,
1:12.0	where we were driving around live broadcasting from the back of a moving car using some cool
1:17.6	technology. And my guest was, had a 15-minute segment from that South by Southwest,
1:25.8	flurry of shows.
1:29.7	And his name is Jonah Berger.
1:32.9	Jonah is obsessed with change.
1:38.1	He's a marketing professor at the Wharton School of Business. In fact, he teaches the highest rated online course at Warton. A renowned expert on change on word of mouth
1:48.7	influence, you might know him from his previous book called Contagious, which is how ideas spread,
1:56.2	nothing related to COVID, although it is at least tangentially relevant now, given the world that we're
2:04.9	occupying and living in together, cohabitating. But he's also an expert in consumer behavior,
2:11.4	how products and ideas and behaviors catch on. He's written all over the place in your
2:17.1	time, has been featured in the
2:18.3	Harvard Business Review. I've seen him speak. He's a phenomenal speaker. And in today's episode,
	...

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