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The Influencer Podcast

Create Consistent Brand Growth with Attraction-Based Marketing

The Influencer Podcast

Julie Solomon

Business, Marketing

4.71.5K Ratings

🗓️ 8 April 2024

⏱️ 35 minutes

🧾️ Download transcript

Summary

Welcome back friends! Today’s episode is the continuation of our frequently asked questions series where I’ll further expand the conversation around brand building, social media strategies, and leveling up your influence. I’ll be tackling everything from growth tactics on Instagram to mastering your pitch for dream partnerships, niching down without getting boxed in and why taking a digital break can lead to the creative breakthrough you’ve been looking for. If you’re ready to connect deeply with your audience, elevate your content strategy, grow your brand & land paid partnerships, this is an episode you don’t want to miss! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 03:29 Diverse content creation for broader brand appeal. 08:07 Grow following, attract brands, land paid deals. 12:29 Attraction based marketing collapses purchasing time. 13:33 Teach new possibilities and support with implementation. 19:33 Engagement but can't convert? Analyze and adjust. 26:02 Poor audience engagement, lacks product/service info. 28:24 How Pitch It Perfect & The Brand Accelerator help with content creation for brands. QUOTABLES: “You can talk about a multitude of different things as long as what you're talking about serves your ideal audience, serves your ideal buyer, and it also reflects and goes back to what it is that you specialize in." — Julie “Attraction-based marketing is actually positioned to collapse the purchasing time and to attract the people that are ready to buy today. Because it's designed around the “I'm done” moment. It's designed around…“I'm sick and tired of being sick and tired…I'm so tired of not having an answer to the solution…I'm so tired of being frustrated.” — Julie “At the end of the day, our followers don't care about us.They care about themselves. No one cares about what we're doing or what we're thinking or what's happening because they're too busy thinking about themselves or too busy caring about themselves. And so when someone comes on your page, the first thing that they're thinking of is not you. They're thinking, how does this help me? How does this support me? How does this make me feel better?” — Julie RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

You're not so much pinpointing their challenges all the time, but you're showing them what is possible in the desire.

0:06.7

You're attracting them to a new possibility, and you're showing them the way,

0:10.4

and you're showing them that they can get it done faster and easier and ever

0:13.4

before. Welcome to the Influencer podcast. I'm your host Julie Solomon. If you found

0:19.8

yourself here it means you are ready to unleash the powerful visionary that lives inside you

0:24.5

turning you into an authentic leader who creates influence, impact, and change.

0:30.0

Let's get started. Hello my friends and welcome to the influencer podcast, your host Julie here and we are back for a fun two-part episode series. This is part two of the two-part episode

0:48.4

series. So today we were talking about really the most recently and frequently asked questions that I have gotten from you from the community and what happened was if you've listened to last week's episode which is episode

1:00.8

383 it dropped last Wednesday April April 3rd. If you haven't

1:04.8

listened to that one yet, go back and listen to that one because it's going to

1:08.3

it's the first part of today's episode. So you're going to want to mix them both together for the biggest I think

1:15.3

takeaway possible but what happened was this episode I intended it just to be one episode and there was a lot of questions and I just

1:25.6

started flowing I just started really diving in deepening the concepts giving you

1:30.0

all so much that was coming I think threw me and out of me with all of

1:33.7

so much that was coming I think threw me and out of me with all of the beautiful

1:35.5

brilliant questions that this community had so everything regarding growth

1:39.0

social media reach content creation offers selling all of the things.

1:44.3

And that 30 minute episode of what I intended to be a 30 minute

1:48.9

episode turned out to be over an hour.

1:51.0

So I was like, you know what, I think we need to do a two part here. That way you can listen to the first part, which was episode

1:56.9

383 that dropped last Wednesday, April 3rd, and like really retain that information,

2:02.1

process it through, get it going and then now

...

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