4.6 • 1.9K Ratings
🗓️ 11 March 2024
⏱️ 57 minutes
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0:00.0 | This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success. |
0:12.0 | G. Lundy, what do you got? |
0:14.0 | Oh my gosh, on the spot just like that. |
0:18.0 | I've got the benefit of Dave Melter |
0:20.5 | being one of my best friends on the planet to ask. That's for sure. Don't forget it, |
0:25.2 | D. Lundy, I am always here. I love you. I'm proud of you and I always have your back, my brother. |
0:30.6 | I know that, Brellan. Same to you, man man I love you so so so much a question for you |
0:36.8 | this morning when you are building business, right? |
0:44.0 | You're, you're, you're, maybe you have a career and you're starting a new business or you have a business and you're starting to expand on a little bit. |
0:52.0 | When it comes to pricing, right, pricing of your products |
0:58.0 | and the variety of your products, |
1:00.0 | how much does the outside economy tend to affect that for you? Do you adjust with economic |
1:09.2 | adjustments or how do you make those determinations on when the market is affecting or is it not ever affecting what you're trying to build in scale? |
1:22.0 | Great question. |
1:24.0 | First, I want to let everyone know there's two prices that you have to be concerned with. |
1:28.0 | Whenever you have a product, a service solution, or a brand, |
1:31.0 | determine upon what you're trying to share, and I say that word |
1:36.2 | share because we're trying to share value. And so the first thing that you want to |
1:41.5 | do is you want to determine the bottom line |
1:46.0 | bottom line is math and the bottom line is impacted by the supply and demand it's impacted by the supply and demand. |
1:53.2 | It's impacted by the economy, politics. |
1:58.6 | It's impacted by a variety of different things |
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