Crafting Iconic Identities in Business with Expert Insights from Kim Rozdeba

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 8 March 2024

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Branding is an art form that requires a deft touch, a clear understanding of the customer, and the ability to adapt to an ever-changing marketplace. Kim Rozdeba, a marketing titan with extensive experience from Ogilvy to in-house marketing roles, offers a deep dive into the essence of branding that thrives in the modern age, particularly in the era of AI. This podcast episode is a journey through time, space, and the digital revolution, where Kim reveals the secrets to building a brand that resonates with authenticity and purpose.

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:19.0	This is Anika Jackson and I'm here with Kim Rosdiva. Kim, first of all, I have to say I love that your profile says branding guru author speaker blogger and husband and dad.
0:28.0	I think it's so important for us to really fully authentically live as part of our brands as our whole beans right and not forget that personal
0:36.0	part so thank you for being here thank you for inviting me I'm really looking forward to talking to somebody else
0:44.0	that knows about branding.
0:45.3	Well, as I said right before we got on,
0:47.5	you have an amazing wealth of experience.
0:50.2	You've worked with some major, major brands.
0:52.4	You've been a Fortune 500 corporate leader and I'm really
0:56.3	excited to learn from you to talk about branding from your perspective, the changes you've
1:00.6	seen and your first book maybe tease out your second book if you'd
1:06.1	like to but before we get there let's start with you how it is the brand
1:11.3	a Kim Rose Diva start?
1:14.0	Wow.
1:15.0	How much time do we have?
1:18.0	45 minutes an hour.
1:20.0	Quickly, I grew up on Vancouver Island, furthest western point of Canada.
1:26.6	I grew up there.
1:28.0	I decided I wanted to get an education.
1:31.2	I started the Yuvik, which is in Victoria of Vancouver Island.
1:35.0	People at the time thought I was going to some university in Australia.
	...

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