Crafting Content That Converts to Attract Your Ideal Client

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 30 September 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I’m sharing some transformative strategies to help you grow your business by attracting and converting your ideal clients. I’ll walk you through how to get super specific about who you’re serving, how to craft content that speaks directly to their needs, and why aligning your content strategy with your sales goals is a game-changer. We’ll also talk about differentiating your offer and using targeted messaging to stand out in a crowded market. If you’re ready to triple your income and create content that truly converts, this episode is for you. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:46 How to Triple Your Earnings Next Quarter 01:38 Strategies for Attracting Ideal Clients 02:15 Creating Content That Converts 02:51 The Importance of Specificity in Targeting 05:00 Defining Your Ideal Client 06:43 Aligning Content with Sales Goals 09:52 Unique Selling Propositions 16:58 Effective Content Strategy QUOTABLES: “To triple your income, focus on targeted content. Content should support what you are selling.” — Julie Solomon “Identify and understand your ideal client deeply. Your messaging should resonate with their needs.” — Julie Solomon “Align your content strategy with your sales goals. Quality content is more effective than quantity.” — Julie Solomon RESOURCES: THE BRAND ACCELERATOR IS NOW OPEN! Ready to turn your current content into a magnet for your ideal clients so your sales can finally reflect the expertise and transformation you offer? Join before we close doors on Friday, October 4th! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign. QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

Transcript

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0:00.0	Your ideal client cares about the results.
0:02.4	They care about where they're going.
0:03.6	They care about the transformation.
0:05.0	They don't care about what the airplane looks like.
0:07.2	They care about sitting in their dream Hawaii vacation
0:11.2	on a hammock with a pina collata in their hand.
0:13.0	Stop selling them the airplane.
0:15.0	Sell them the transformation.
0:17.0	Welcome to the Influencer podcast.
0:19.0	I'm your host, Julie Solomon.
0:21.0	If you found yourself here, it means you are ready to unleash the powerful
0:25.4	visionary that lives inside you, turning you into an authentic leader who creates influence,
0:31.0	impact, and change. Let's get started.
0:39.0	Hello and welcome back to another episode of the Influencer
0:41.8	podcast. Okay, let's do this. If you want to earn three times the amount you
0:49.7	earned last quarter in this next quarter, then this episode is for you. This is exactly how, and it's the same
0:58.8	strategies that I use to create over six figures a month this summer
1:03.1	when everyone else was saying that sales were quote unquote
1:07.0	slowing down.
1:08.6	Without sales calls, without posting every day, actually I just posted three times a week,
1:15.0	without live launching just through converting my clients, my ideal clients through my content.
1:22.0	So if you're ready to have the biggest quarter that you've had all year,
	...

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