Hey guys welcome back to another episode of skincare.

This is your host Etta and I have such a lovely guest today.

I am so excited to chat with him because, you know, as you guys know,

the industry is really like cluttered right now.

You know, I think we talk about that a lot on the show and you know, it's something that's becoming

even more prevalent.

So when I find brands that are really truly doing this approach of minimal products but like really packed with efficacious ingredients and the results speak for themselves I'm just I'm over the mood every time so you know with that preface I want to introduce you guys to

Thomas Smith who is the CEO of Skin at Work and has been in the industry for over 30

years and has so much experience so welcome the show Thomas I'm so excited to be hosting you and chatting with you.

Thank you. Yeah, thank you so much and I'm thrilled to be here. I listen to the podcast all the time and I have to say I have turned on so many people to it because I think you guys have a real unique position how you present

Digestable really bite-sized pieces of information that everyone can take something away like you know people without scientific backgrounds like my mom

She's always like did you hear what Dr. Etka said last week and I'm like yes, I heard that so I just think what you guys are doing is so stupendous and really needed right now.

Oh my gosh thank you so much that warms my heart and I means the world coming from someone who's really seen this industry you know inside out I mean you

Thomas you have such a real vast experience here and I I want to learn from you you know in this episode

because I know that you know there's a lot I don't know you know I just

look at brands and I'm like I'm experiencing the brands and understanding them but then there's

so much behind the scene that goes into creating one and now that you've created your own brand.

I'd love to learn about that journey and just really everything that you've taken

from your experience and applied to your brand.

So if you don't mind, could you give us a little bit of like a background story on like what got you into beauty and skin care and this whole industry?

Oh sure. Yeah like you said I've been super fortunate to be in the business for 30 plus years really, most all of it in skincare.

Silling story my mom loves to tell people that I started as a cosmetic stock boy in

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