Cracking the code on company culture | How to turn lukewarm customers into raving fans, and disengaged employees into high-performing teams
The Tony Robbins Channel
Tony Robbins
4.3 • 6.9K Ratings
🗓️ 25 October 2019
⏱️ 53 minutes
🧾️ Download transcript
Summary
Hear from Tony on what it takes to create a raving fan culture in business, both internally and externally.
You'll also hear from two highly respected authors and researchers: David Meerman Scott, a marketing growth strategist who has uncovered the building blocks of what makes people raving fans of certain organizations, and Daniel Coyle – who has dedicated his career to writing about the highest performing people, and cultures, on the planet.
Transcript
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| 0:00.0 | If you're listening to this podcast, it means you're ready. |
| 0:04.8 | No more than ready to have a major breakthrough in your business. |
| 0:08.6 | You're hungry for change and you're hungry for growth, and that's why you're feeding |
| 0:11.5 | your mind right now with all this valuable information. |
| 0:14.6 | But to drive those changes, to be really smart about what you're doing and to make the |
| 0:18.2 | right choices before you take massive action, you need help from someone who's been there. |
| 0:23.0 | Someone who's going to coach you through it. |
| 0:24.9 | Even just someone to get you started on your journey. |
| 0:27.5 | This way Tony Robbins is offering a free one-to-one business strategy session from one of his |
| 0:31.5 | top business coaches, a $600 value, completely free no strings attached. |
| 0:37.0 | That's right, if you're listening right now, you can go to TonyRobbins.com slash CEO and |
| 0:42.4 | sign up for a free session with a member of Tony's team who's helped business owners |
| 0:46.0 | like yourself overcome their obstacles and set them on the path to success. |
| 0:55.1 | So the outcome of any great business, is it to create satisfied customers? |
| 1:00.8 | Now your goal is to constantly create raving fan customers and most importantly a raving |
| 1:06.9 | fan culture because the only way you're going to go from a business operator to a business |
| 1:13.6 | owner is if you can build a culture. |
| 1:16.2 | What does a culture mean? |
| 1:17.2 | A set of beliefs and values that guide everyone in the company and they consistently follow. |
| 1:22.7 | It's what creates a business. |
| 1:24.9 | So the culture has to be where you train everyone in the company to understand that we live |
| 1:29.4 | and breathe for who, for the client. |
... |
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