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Business Daily

Could categorising heatwaves help businesses?

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 8 June 2025

⏱️ 17 minutes

🧾️ Download transcript

Summary

Heatwaves don’t have names unlike storms or hurricanes - which are categorised. But extreme heat can have a huge impact on people’s lives, on overall public health, and the local economy.

We look at a pilot project that took place in the Spanish city of Seville called ProMETEO, aimed at naming heatwaves in order to raise public awareness, and better prepare local economies in extreme heat conditions.

And we speak to businesses that are having to plan for hotter weather and ask them whether categorising heatwaves could make them more resilient.

If you would like to get in touch with the show, please email: [email protected]

Presented and produced by Ashish Sharma

(Picture: A waitress tries to cool down with a fan at a restaurant in Seville on 23 July, 2024, as temperatures rose across southern Europe during a heatwave last summer. July 21, 2024 was the hottest day ever registered globally, according to preliminary data published by the EU's climate monitor. Credit: Getty Images)

Transcript

Click on a timestamp to play from that location

0:00.0

Oh, the bells, the bells.

0:05.9

Actually, in Victor Hugo's book, The Hunchback of Notre Dame,

0:10.1

the main character, Cozimodo, the bell ringer, never says those words.

0:14.6

And the bells you can hear behind me aren't of Notre Dame,

0:18.0

but from one of the biggest cathedrals in the world, the Cathedral of Seville.

0:25.2

Hello, my name is Ashih Sharma, and I'm here in this charming Spanish city for this edition of Business Daily on the BBC World Service.

0:34.2

Seville piloted a project which ended last year and was the first of its kind to

0:39.1

track and aim severe heat waves to help the local population become more aware and help

0:44.6

the local economy prepare better for such weather.

0:48.0

In this program, I'll look at how the pilot was developed in Seville, but also worldwide.

0:53.7

All that coming up in Business Daily.

1:08.4

The lack of public awareness around the resources is huge, both from the public authorities,

1:14.4

but also from the public citizens in general.

1:17.3

What we think doing since the inception of the centre was to try out new ideas, pilot them,

1:22.9

to increase that awareness.

1:24.1

We'll hear more from Jorge Gastelmundi of the Atlantic Council that pioneered the algorithm.

1:31.0

In the summer, this city is one of the hottest in Spain, and this has an impact on many local businesses, especially in tourism.

1:39.7

During summertime, we are very worried that everyone is good during the whole tour, so we avoid going out when it's too hot.

1:50.6

So they don't have any health issues during the tour.

1:54.3

The pilot scheme, the first of its kind, was called Prometeo.

1:58.3

By the time it ended last year, several severe heat waves had been identified

2:02.5

and named in Seville. The algorithm was established by the Atlantic Council and worked upon in the

...

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