Hi there, it's Bean!

Welcome to an all-new, great moments in weed history.

In this episode, I sit down and talk shop with two journalists who are not afraid to get in the weeds when it comes to reporting on this plant that we all love.

As dedicated cannabis reporters, their job requires investigating every aspect of this beat, including the industry,

the politics, the culture, the smoky backroom deals, the push for social justice and equity,

and most important, trying to get to the bottom of how the hell do you lose money selling weed?

Well, the classic way is by getting high on your own

supply. But something tells me the bean counters in charge of corporate cannabis didn't just smoke

up the $4 billion in losses they collectively posted in 2022. That's a real figure, by the way,

compiled from publicly available information,

hat tip to the financial reporters over at Green Market Report. Anyway, according to my sources,

apparently, a lot has changed in the weed game since the days when you'd buy an ounce,

sell five-eighths, smoke the rest for free, and still have some profits

left over, although I have heard that particular business model is making a comeback big time.

My own career as a cannabis journalist started exactly 20 years ago at High Times Magazine

back when it was cool. High Times was cool back then. But in those days,

being a weed reporter was actually something that got you clown on. As the example to prove

the rule, in 2002, the very year I arrived at that journalistic institution, none other than

the great Jack Black portrayed a High times reporter on Saturday Night Live and

well to be honest it was pretty cliche stuff he wore a tie-dye shirt and had dreadlocks he was kind of dopey

and he investigated wild conspiracies about the government's secretly growing weed.

Last question.

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