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The Russell Brunson Show

Correctly Crafting Offers, Cultivating Traffic & Writing Your Own Ticket with Myron Golden

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 27 May 2024

⏱️ 56 minutes

🧾️ Download transcript

Summary

Myron and I set the frame for this episode as a perspective of helping a beginner, what they’d actually do to succeed, but we went in an entirely different direction than I was expecting. Myron shares the foundation of crafting your offer to reach your goals, while utilizing your resources to grow and cultivate an audience fast and quick. If you’re not a beginner, then this episode is going to give you vision on how to craft high ticket offers and sell confidently, such as the 3 million dollar offers Myron sold just last month! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hello, this is a short message from AO. We know finding the right gift can be tricky. So give the gift of electricals this year for an extra helping of ooh. Whether you're shopping for star bakers, fitness fans or coffee lovers, we've something for everyone on your list and for any budget. Plus, we'll deliver in time for christmas join over 600,000 happy

0:23.3

customers and shop all your gifts now at a.o.com I don't know if you are taking flying

0:31.2

lessons but flying lessons are amazing. It's like flying an airplane flying an airplane.

0:35.5

Okay. No. We'll teach you so much about life that it's not even funny.

0:38.9

Like all the lessons that are in there are almost immeasurable.

0:42.0

So an airplane has to be going about 140 miles an hour to take off, right?

0:47.1

So when you go down a runway and you're going, you're picking up ground speed to get to the point where the plane will take off,

0:54.8

you reach a point on the runway where you're so far down the runway that you can't stop

0:59.2

without crashing into whatever's at the end of the runway, or you have to take off. So it's,

1:03.6

they call that the point of no return. But I don't call it the point of no return. I call it the

1:09.3

point of no return or the point of no rewards. And here's why. Because the point of no return. I call it the point of no return or the point of no

1:11.0

rewards. And here's why. Because the point of no return is only the point of no return if when you

1:17.9

get to that spot, you're going fast enough that you can't turn around. And so the reason most people

1:23.8

struggle their way through life is because they o uached their way up to the point of no

1:28.2

return. But it's not the point of no return for them because they're not going fast enough to take off

1:32.2

anyway. So they can retreat and go back and start over and they keep getting close, uching up.

1:36.3

No, today's not the day I'm going to take off and they go back to the starting. And then,

1:39.5

uh, now, today's not the day. You have to be going so fast. You have to be so committed to your outcome

1:44.5

that when you reach that point, it's either we're going to fly today or we're going to crash

1:49.8

and burn. But we can't go back. Most people are unwilling to put themselves in a situation

1:56.0

where they can't go back. In the last decade, I went from being a startup entrepreneur to selling over a billion

2:02.9

dollars in my own products and services online.

...

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