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Good morning. Welcome to Axios today. It's Thursday, June 1st. I'm Naila Bouton.

Today on the show, the house passes an agreement to raise the debt ceiling.

Plus, using Apple air tags to track car thieves.

But first, corporate America's commitment to pride is under new scrutiny. That's our one big thing.

If you were out shopping this weekend for Memorial Day sales, you likely saw some pride displays.

Clothing, food, home decor, and more decorated with rainbows and LGBTQ plus messages.

This, of course, is not new. But Axios' Nathan Bomy reports that these corporate pride tie-ins are under more scrutiny during this pride month, which starts today.

Nathan, what's going on with some of these pride theme promotions?

Well, Target is really under pressure because they had some pride-themed products on the shelves that they ended up deciding to remove after backlash from the far right and the social media backlash that is really sweeping across various companies.

And it's a pretty concerted effort to target companies that have put a lot of support behind pride in recent years, but are suddenly facing some opposition that they have not in recent years.

And how much is this because of the recent controversy over Bud Light? Can you remind us about that?

Yeah, Aniser Bush, which is the company that owns Bud Weiser and Bud Light, became the source of a lot of tension because of the fact that they were sponsoring this transgender influencer named Dylan Mulvaney.

They basically gave her a can of Bud Light that was specifically customized for her.

And this got a lot of attention and a lot of backlash from anti-LGBTQ folks and they were upset and they ended up driving Bud Light sales down.

Aniser Bush panicked and they basically backtracked and said, we don't really want to be part of controversial marketing anymore.

And I think that this set the stage for pride month and a new tone because we're seeing other companies come under pressure for these sorts of relationships.

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