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Hello and welcome back to BigMood, LittleMood. I'm your host, Danny Levery, and with me this week

in the studio is Zach Rosen, a Detroit-based storymaker who created and hosts the podcast,

The Best Advice Show, and co-host Slate's parenting podcast, Mom and Dad are fighting.

Zach, welcome to the show. Thank you so much for having me.

I'm very excited about this beautiful example of a vertical integration,

which I assume 30 Rock invented, but actually is probably from the business world and then 30 Rock

mentioned it, which is my entry point to a lot of business terms. Yeah, I think we're pleasing

our corporate masters today. Do we have corporate masters? I don't really think of Slate as a

corporation, but then I guess I don't really think enough about corporations to get in with.

That's a longer conversation, but yeah, Slate's a corporation. A great one to work for,

but corporation nonetheless. That was beautifully, beautifully fixed up again.

And I guess my follow-up question is, what's the difference between a corporation and a business?

I don't know. We have to ask, like, Gaira's or something.

I know that you can become incorporated, like a business can become incorporated,

and presumably that has something to do with the process of becoming corporate, but again,

this feels a little bit like becoming real in the Velveteen rabbit, very nebulous,

involves some sort of like childhood magic that I don't fully understand and probably never will.

Yeah, I mean, as far as like, incorporation and childhood, the thing I think of is the show

kids incorporated. That's as much as I know about incorporations. I think it's always great to

...