What is up, everybody? Welcome to the Prophet Playbook Live. My name is Jordan P. Anderson. Thank you guys for

joining me. It's going to be a solo episode for me, just me, me, myself, and I on the Prophet Playbook

Live. We have Scott Moran here in spirit with us. Scott's on baby duty right now. But today,

we're going to talk about guarantees. We're going to talk about reducing risk. We're going to talk about increasing your conversions by using the simple trick from strategy number two guarantees. I finally got my printed copy here, the profit playbook. Printed copy coming soon, as well as the audio book. Go to samcart.com. Me slash profit playbook to go download the profit playbook. It's free. Free to you guys, 53 strategies that are going to help boost your profits.

If you have an existing business right now, if you are making $1,000 a month, $10,000 a month, this is going to 10x that and send your business to the moon and not go bankrupt, like some crypto companies out there.

Let's talk about it. Strategy number two, let me get this fancy graphic out of the way. Strategy number two, risk reduction with guarantees. Let's talk about it. Strategy number two, let me get this fancy graphic out of the way.

Strategy number two, risk reduction with guarantees. Let's talk about risk. Let's talk about risk. When your customers are buying something, when they are in the buying process, or even think

yourself, when you're buying something on Amazon, when you're buying someone's course, someone's

product, you're signing up for a coaching session or a service.

Risk is one of the biggest factors that kind of hold you back from making that initial purchase.

And our job is sellers to reduce risk as much as possible.

And think this is like your buying process right here.

This might be you.

You've followed the Samcard strategies.

You've read the profit playbook through and through. You've built your offer. You've got an amazing offer. It's awesome. It sounds great. And then you've also added here something like you've got urgency and scarcity and say, hey, you know, this offer is going to expire in the next five days. It's a Black Friday special. It's going to end on Monday. There's only five left. You've added all

this stuff. You kind of squeeze as much as you can to your customers, but you're still not converting.

You're still not getting people over the hill where they're dropping in their credit card number

and giving you their money. So what could be the issue? And the issue is risk. You have not addressed

risk either in your product, either in your copy, either in the words that you've put on your page or the video or the VSL that you've created.

You have not addressed the number one reason why people don't buy is risk.

These are questions that your customer ask all the time.

What if this product sucks?

...