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Nutmeg and not guaranteed by Chase. Hello. Hello and welcome to today's Sherlock's Middle East in conversation with

podcast. I am thrilled to be joined in our London office by Dima Ayed.

Dima is a Dubai-based Lebanese designer who blends Middle Eastern influences

with modest contemporary style.

Her eponymous label is celebrated for its elegant pieces and diverse size range.

It's also available at mega global retailers like Nadabroe and Design destinations like Vista Village.

Teema is here today to tell me all about her career including what inspired you to start

your own label and the lessons you've learned about style and business along the way.

Good morning. Good morning, good morning. I'm so happy to be here. Thank you so much for having me.

Thank you for coming. Thank you for bringing breakfast for our team. I mean I just said if all

podcast guests did that note they would be as popular as you I'm sure. Well to start with I'm

a foodie so I've got to give you that and then secondly I brought the sunshine today I didn't just

bring you breakfast it's not raining this morning oh gosh it's been three days of

non-stop I mean it's too much so you're welcome thank you don't Don't go. If you're bringing the sunshine vibes, you need to stay. When did you ride?

Friday and it's just been non-stop rain and so this morning I woke up and there was the sun and I was like, what great?

Sherlock, sun, croça, we're here.

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