Content Creation Is a Business. Grace Atwood Treats It Like One.

Under the Influence with Jo Piazza

Jo Piazza, Influence Inc.

Society & Culture, Parenting, Kids & Family, Personal Journals, Technology

4.3 • 787 Ratings

🗓️ 15 July 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There are very few influencers who can actually influence me these days, but Grace Atwood is one of them. And that's because I trust her. The business of influencing has changed a lot and Grace has been navigating those changes for 15 years. From Blogspot to Substack, affiliate links to brand deals, she’s built a full-fledged media brand by being transparent, trustworthy and having impeccable taste. In this episode, we talk about the evolution of content creation, the emotional labor of staying “authentic,” and why influencers are still underestimated, even as they’re driving millions in revenue. If you’ve ever wondered how the business really works, Grace is here to break it all down with a whole lot of candor. Read Grace's blog The Stripe here. Follow her on Substack here. Find her on Instagram here. Join our newsletter community here. Pre-order EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Oh, that's my prime delivery.
0:01.6	What, already?
0:02.7	Only one thing can match the buzz of Prime's fast delivery.
0:06.2	And that's the buzz of Prime's entertainment.
0:09.0	What are we watching?
0:09.7	Heads of state, that new action comedy with Idris Elber as the Prime Minister,
0:13.3	John Sina as the president, and Prianka Chopra Jonas,
0:15.9	as their only hope.
0:17.0	It looks like a blast.
0:18.2	From fast delivery to explosive entertainment, it's on Prime.
0:22.5	For only $899 a month, join now. Content includes limited ads, subscription or to renews.
0:27.5	For more information, go to amazon.com.uker.
0:30.1	From DreamWorks Animation, showtime, the studio that brought you Puss and Boots, and Shrek.
0:36.5	It's the bad guys!
0:38.0	We had a pretty good run as bad guys.
0:39.9	Now we need to find something better.
0:41.7	This July...
0:42.5	Welcome to this most
0:44.1	beautifious and credimonious occasion.
0:47.8	The baddest comedy of the summer...
0:50.0	Sorry, nerves.
0:51.3	Arrives.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Jo Piazza, Influence Inc., and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Jo Piazza, Influence Inc. and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.