Welcome to the Startup CPG podcast. I'm your host, Jennifer Yefaz-Blindel. Startup CPG is a community

dedicated to helping young brands succeed by offering opportunities to shine, connections to key

decision makers, and access to insights.

On that note, we wanted to spotlight an array of consumer profiles. Think one-on-one qualitative

research to really dig into the minds of today's consumers. On today's episode, we'll hear from

Brianna, a self-described plant-based pescatarian and avid label reader who treats every trip to the grocery store as an experience.

Hi, Brianna.

Hello.

How are you?

I'm doing great.

Thank you for being here.

Thank you for having me.

So in full transparency, we know each other.

We actually work together many, many moons ago.

But for everyone else, tell us who you are, where you're from, where do you live now, and what you're doing.

Sure, sure.

So right now I do work in corporate philanthropy, but my background is in nonprofit community and social impact.

I'm originally from the South, which as of 2020, I live in Chicago and people like to remind me

every day that I am a true Southern girl with my hard yalls and a little bit of a draw.

But yeah, I'm single, no kids, just a working professional in the

philanthropy space. So you just moved to Chicago and the pandemic kits. How did you know anything,

like grocery stores, how to like where to order good takeout? How did you even navigate that? Right. So you actually helped

...