Hi everyone, I'm Jennifer Yeppes Blundell and welcome to the Startup's

CPG podcast, a community dedicated to helping young CPG brands succeed by offering opportunities

to shine and access to resources.

One of the investments we wanted to provide was to give our community access to one-on-one

qualitative insights, a focus group of sorts,

really digging into the minds of today's vast consumer base.

You can tap into these episodes for insights,

for strategic planning, product innovation,

or building out marketing personas. Today's conversation is

adding to that library, and it's a discussion with the health-conscious Midwest Mama who

is leading her family towards a sustainable future. Enjoy. Well, welcome, Emily. I'm so happy that

you're with us today. Yeah, thanks for having me. I'm really excited to chat. Yes, so you and I have not met.

This is a new conversation. So tell me a little bit about you. Yeah. Let's see. I'm a little bit

of everything. I'm like this hodgepodge. So I'm a wife and a mom. I'm actually an MBA student

right now. So I'm like three quarters of the way through my program.

I run my own business and I am in sales.

So I'm just like all over the place.

Tell me a little bit about where you live.

Yeah.

So I'm actually an Indiana native born and raised.

Did a super short stint in Minnesota. So it didn't get very far out of the Midwest.

But I've traveled all over.

...