Construction Business | How I Learned to Price My Time | Tyler Grace
Modern Craftsman
Modern Craftsman
4.9 • 1.1K Ratings
🗓️ 19 June 2025
⏱️ 37 minutes
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Summary
In this episode, Tyler talks about the real cost of underpricing your time — not just in money, but in missed opportunities. He shares how his mindset has shifted over the years and why learning to protect your schedule is one of the most valuable skills you can develop in the trades.
Show Notes:
Understanding the Value of Time (0:00)
The Hustle Rate and Overhead Calculations (4:37)
Transitioning from Hustle Rate to Business Owner Mentality (12:47)
Capturing Invisible Work and Adjusting Pricing (16:38)
Implementing Subcontracting and Management Fees (30:16)
Opportunity Cost and Business Growth (32:19)
Conclusion and Next Steps (35:23)
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Transcript
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| 0:00.0 | Simply raising the rate, 5, 10, 15, 20 bucks an hour is not what's going to make you the money that you need to. |
| 0:08.4 | And that's what I thought would be a fix, right? |
| 0:10.9 | I'm not charging enough. |
| 0:12.3 | When in actuality, right, if it was 100 bucks more a day, 200 bucks more a day, I could easily control the time invested or find a way to capture an additional hour or two of work |
| 0:24.8 | each day that I was doing for free for the right client, for the right job. And that would be |
| 0:29.8 | far more lucrative than just looking to charge another 10, 15, 20 bucks an hour. |
| 0:39.0 | Welcome back to another midweek modern craftsman. |
| 0:43.6 | Pumped to have all of you guys and girls here. |
| 0:46.5 | Today I'm going to be diving into something that honestly took me way too long to figure out. |
| 0:52.9 | And that is how to price my own time and this is not just |
| 0:57.4 | in terms of dollars per hour but really value opportunity cost and clarity so early on |
| 1:05.2 | i gave away a lot of my time for free thinking that it would all come out in the wash. It didn't. So in this |
| 1:13.0 | episode, I'm going to walk you through how my mindset has evolved, what I charge for now, and why |
| 1:19.7 | protecting your time is one of the most profitable things that you can do. I know I've mentioned |
| 1:25.9 | this before, but Nick and I are looking to host a |
| 1:31.0 | workshop, online workshop through Zoom once a month. The schedule will be released through the |
| 1:39.1 | newsletter. Those workshops are going to be free. Whatever resources will be diving into |
| 1:43.7 | or explaining those will to be free, whatever resources will be diving into or explaining those |
| 1:46.5 | will also be free and the way to be informed about that schedule, be able to sign up for them |
| 1:52.7 | via Zoom all through the newsletter. So make sure you are signed up for the newsletter. |
| 1:57.3 | You can sign up through links on our Instagram, modern craftsman.co. |
| 2:01.6 | If you are absolutely 100% technologically inept as I am myself, you can shoot me an email, |
... |
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