4.4 • 7.3K Ratings
🗓️ 4 September 2018
⏱️ 13 minutes
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| 0:00.0 | Nike Shoes has decided to enter the culture war on the side of the left. |
| 0:04.4 | They've launched an ad campaign featuring Colin Kaepernick, who is controversial after he |
| 0:08.6 | started kneeling at football games. |
| 0:11.0 | He's now an unsigned free agent, and many people believe the reason for that is nobody |
| 0:14.6 | wants to sign him because he's just too controversial. |
| 0:17.5 | Even Donald Trump tweeted that the protests were disrespectful. |
| 0:20.4 | But people on the left think that the protests were warranted, and Colin Kaepernick was just |
| 0:24.6 | voicing his free speech and he was trying to bring up issues about racial injustice. |
| 0:29.6 | There's a saying among those associated with anti-social justice movements, which is |
| 0:34.1 | Get Well Co-Broke. |
| 0:35.8 | And this references when a company tries to enter the culture war they end up losing |
| 0:40.0 | money. |
| 0:41.0 | And now it would seem that it may be the case, as already, there's calls for a boycott |
| 0:46.4 | on Nike and Reuters is reporting that their shares have taken a hit. |
| 0:51.4 | This isn't the only boycott we've seen in the past week, and there have been other |
| 0:54.8 | issues related to major companies who wanted to join the political conflict and this |
| 0:59.0 | resulted in them losing money. |
| 1:00.3 | So today, let's start by looking at the main story about Colin Kaepernick and then |
| 1:04.4 | look at some other stories where companies have actually lost money by trying to get involved |
| 1:08.7 | in the culture war. |
| 1:09.7 | The first story from CBS News, Colin Kaepernick just do it ad sparks Nike boycott. |
| 1:14.7 | Nike's long-running Just Do It campaign is geared toward getting consumers to pay attention |
... |
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