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MLex Market Insight

Concerns over Microsoft’s Activision Blizzard acquisition; and Australia’s BlueScope cartel lawsuit

MLex Market Insight

MLex Market Insight

News

4.99 Ratings

🗓️ 28 January 2022

⏱️ 21 minutes

🧾️ Download transcript

Summary

Microsoft’s play for Activision Blizzard — the company behind games such as Call of Duty and World of Warcraft — could prompt some regulatory soul-searching in the United States. The merging companies say the $68.7 deal will make more games available and lower consumer costs. But the merger is a vertical one and it may tap into the Federal Trade Commission’s growing concerns over Big Tech snapping up companies in new, innovative markets. Also on today’s podcast, Australia’s action-packed BlueScope Steel cartel trial. Court hearings have involved heated clashes over the use of language and an itemized bill pointing to the alcohol consumption of key witnesses.

Transcript

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0:00.0

Hi there, welcome back. It's great to be with you again. This is Emlex's weekly podcast covering the top

0:15.9

regulatory news of the moment. My name is James Panicki. I'm Emlix's Asia-Pacific senior editor.

0:22.7

Now, in just under 10 minutes from now, Laurel Henning will be joining us from Sydney to have a chat

0:28.0

about an incredible civil cartel lawsuit that has been unfolding in an Australian court.

0:33.9

The Blue Scope Steel trial has been action-packed from day one, with secretly recorded tapes,

0:40.3

international meetings and itemized restaurant bills that prompted questions about a witness's sobriety.

0:46.3

Antitrust has never been this dramatic.

0:49.3

First up though, it's time to put on your headset and get your gaming console out because we're

0:55.5

about to delve into Microsoft's play for Activision Blizzard. That's a company that owns games such

1:01.7

as Call of Duty and World of Warcraft. So why is this deal problematic? I hear you ask. Well,

1:09.5

in the US, the concerns are vertical, and don't worry,

1:13.3

we'll get into what that means in just a moment. Luckily for us, our US-based M&A reporter,

1:19.1

Curtis Eichelberger, has co-authored a fine piece of analysis about why this deal and its regulatory

1:26.1

review is so significant. And Curtis joins us right now.

1:31.3

So firstly, just run me through what antitrust concerns there are with this deal, Curtis.

1:36.7

Sure. Microsoft develops video games, but they also distribute them on several platforms,

1:42.7

on their Xbox, PC, streaming mobile.

1:46.7

And Activision Blizzard also develops games, some of which are distributed through Microsoft's platforms.

1:53.3

So what we have is a horizontal deal between video game developers and a vertical deal

1:59.1

where a distributor is buying a third party that makes video games.

2:03.2

All right, so it's clearly presenting some complexities.

2:07.0

Now, this is without doubt a very big deal in the sense that it's 68.7 billion US dollars.

...

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