So you're tuning into the Boosted podcast. This is the podcast that gives hosts the tools,

the tactics, the training, and most importantly, the confidence. So you can go out there and get

yourself more direct bookends. This is the mini series with myself, Liam Caralan, and this is

where we shine the Boostedly spotlight on services, people, experts that you need to be aware of

if you're in the short-term rental space. And today we've got special guest. We've got Catherine

Ratcliffe. She's coming to us from just outside of Tampa in Florida. And she's here to represent

her business, which is STR benefits consulting, and really just talk about her journey and why

that's important. What you're going to get out at this is you're going to get some information

that you need to know about some of the regulations, some of the things that you should be aware of

in regarding regulations, and also just some good tips and advice. So welcome along, Catherine.

Thank you for joining us today. Thank you so much, Liam. It's good to be here.

So obviously we've said roughly where you are, but if you just let the listeners know exactly where

you are, and if you give your elevator pitch for your business. Sure. Yeah. Now I'm coming from

Apollo Beach, which is just outside of the Tampa Bay area, so kind of between Tampa and Sarasota,

right in that little corridor. And yeah, I started STR benefits consulting. I've been a large group

employee benefits consultant for the last 22 years. And so started that journey long before I

ventured into vacation rental ownership and management originally from Canada. And so one of

one of the things that I always tell people is that I when I moved here, I knew nothing about

America. I shouldn't say nothing about America, but I didn't know anything about American benefits.

That's for sure. And really the geography of Florida, either. And so the running joke was always

that I spelt significant with an S because I didn't know any differently. And when you come into

that space of starting a company and getting your first team member and all the rest of it,

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